4. Take Advantage of Recommendations

Some of the easiest ways to improve brand visibility and attract new customers is to exploit your currentTake Advantage of Recommendations customer or fan base.

Integrate recommendations into your Facebook Business Page. Help people find your company and start creating social evidence.

This updated platform allows fans and followers to share text, images and tags directly on your page for everyone to view. It lets them offer reviews and provide information about their experience with your brand beyond the basic 5-star rating.

Similarly, when people are looking for or having a conversation about your company, recommendations show up across Facebook, extending your reach to new prospective clients.

5. Allow Proper Use of Messenger

Facebook Messenger is a perfect way to build constructive customer relationships, allowing users to message or connect with you directly through your page.

So if you're thinking that someone will reach out when you're offline or unable to respond, do not worry! Facebook extended its Business Page Messenger to enable customer service and responsiveness 24/7 now.

When messaging is enabled on your page, businesses can create predetermined pleasantries and automated replies to help you in off-hours, and still be available to users with important feedback or questions.

It lets advertisers communicate with users even if you are offline or unable to reply immediately.

• Build a customized Messenger Response
• Switch on Instant Responses and Removals
• Save Typical Responses
• Study Insights into the Discussion