3. Test the Right Things

Google Optimize A/B testing is designed to help you find ways to increase conversions and grow your business. Split testing is more than just randomly changing an element and seeing how it affects site visitors' behavior.

Start with the pages that are at the top of your landing page reports. What elements could have a significant impact on your conversion rate? Call-to-action buttons, forms, and headings are all popular choices.

Google Optimize will show you how many people have clicked on each version of your page.

How do you figure out how many forms you submit before you run an A/B test to see how successful they are?

You can use MonsterInsights to collect this data. You can track conversions by installing the plugin at the Pro level. MonsterInsights will automatically track submissions to forms for you without any additional setup.