Google Optimize Multivariate Testing

Multivariate testing is great for landing pages as they provide clear calls to action, minimal page elements, and easy-to-measure results. Because you know what you can test, it makes testing easier.

Test things like this:

• Form lengths
• Images
• Headline copy
• Copy, color, and placement of the call-to-action buttons

Keep in mind that you will need to run the Google Optimize test for more elements than you are able to test simultaneously. This is to ensure you get the best possible results.

Keep in mind that MonsterInsights allows you to track clicks on CTAs using Custom Link Attribution. These events will allow you to view clicks on CTAs in your WordPress dashboard in the Top Outbound Links Report.

5. Do not make mid-test changes

You can make the most costly mistake in A/B testing by changing things halfway through.

It is easy to get carried away by incoming results. It's possible to get excited about the results and want to make those changes immediately. Or, you might just want to test new ideas.

You can add variants to your test if you don't set the right testing time or you make changes too soon. It will be impossible to determine which elements have a positive effect on on-site visitors and which ones are turning them off.

A test should last at most one to two weeks. Do not allow yourself to change the test while it is running.