1) Increase Brand Awareness

It is natural for us to do a search when we are considering making a purchase. And funny enough, we trust organic searches much more than paid ads. So most of us flip our eyes over the paid ads on search engine and move on to the organic results.

For you to appear in the first pages, why website or pages should contain valuable content, you must have met metrics that make the search engine rank you higher than your competitors. And one of such is quality content.

Thus SEO rewards your hard work of producing quality content with a higher ranking in search Engine Result Page(SERP). It will build more awareness for your brand. You are becoming more visible, although this is a short term reward. In the long run, you become a brand that people trust and gain authority.

2) Trust And Credibility

Having spoken about brand awareness, we must look at trust and credibility, or I call it authority. It is not easy to gain trust in business. It takes time and hard work. It is majorly because of disappointment user’s have experienced from other brands. So if you must get it, you must earn it.

As stated above, people research before buying. The investigate via reviews, mouth to mouth testimonies and even comments on your products.

With a good brand and a robust SEO strategy, meeting the expectation of people is guaranteed. SEO will help build trust for your business through several models which include, optimized content, quality backlinks, influencer testimonial and lots more.