Permit me to start this training with a question
What comes to your mind when you think of SEO?
For me, I see an investment that will pay back in 100s of the fold. I see the guaranteed investment that will not fail but pass the test of time. I see a business that is not built with brick and mortar that I can be transferred to the next generation. As such, it is a business worth raising persistently and consistently.
This long term form of investment(SEO) does not just work on the international surface. Even local businesses are taking advantage of it. It has made everyone turn to the internet for virtually every demand of life. From booking flights online to shopping in the nearest grocery store, and contracting your furniture works, can be carried out on the internet.
Search Engine Optimization makes searching for anything as easy as possible. And also turning the internet to the largest marketplace on planet earth, of which you cannot be left out.