4 - Make Your Videos worth Sharing

You've probably seen videos that went viral over the net. There is always this thing about the videos that made people want to share them.

The problem is no one really knows what that thing is, or whether a video will go viral or not. But most of us have observed certain similarities with these viral videos – they are original, funny, interesting, educative, and informative.

If you can build two or more of these qualities into your videos, you’ll have a better chance of getting many views, even going viral.

Now, what has a sharable video got to do with search engine optimization?

One of the most important metrics that search engines use for ranking content is the quality and quantity of backlinks.

And when lots of people share your videos, they create a lot of inbound links to your videos. So, as the links to your videos increase, so does your search engine ranking.

That's the connection between the sharing of videos and search engine ranking