5 - Host Your Videos Yourself

I know why YouTube is a better option to publish your videos. It gives you many more opportunities to reach more people. Yes, you can also build your brand, and whatever it is you are producing.

I'm not unaware of why a third-party video platform is right for you. But if the goal is to improve your website's search ranking, then self-hosting is the best option.

When people create backlinks to your videos, you get all the benefits that these links offer. Your website (web page) gets more visibility through the videos.

So hosting the videos on your domain is the way to go, if you want to enjoy higher search rankings.

Conclusion

Videos are by far the most appealing content types. Videos are visually stimulating, easy to consume, and more attractive to the young ones.

That accounts for why video publishing has been on the increase, which has given rise to stiffer competition in the video publishing space?

If your videos must reach a wider audience, then you need a sound SEO strategy to drive it. This tutorial outlines 5 best video SEO practices you can use for your next videos.

They won't cost you anything extra, but you just have to apply them religiously in order to enjoy higher search engine ranking.