3 - Start Your Own YouTube Channel

That is assuming you do not already own a YouTube channel, but if you do, then focus on increasing your viewer base.

YouTube is a vast land of opportunities waiting to be explored for the discerning businessman or woman. It is one of the most visited websites on planet earth; it is the second-largest search engine, and also the number one video sharing platform.

Your videos have the potential to reach billions of viewers when you share them through a platform like YouTube.

Actually, there's no guarantee that the billions, millions, or even thousands of YouTube users will watch your videos if you don’t understand YouTube marketing. However, this shouldn't stop you from taking advantage of the opportunities that YouTube offers to brands.

You can create videos of your product, videos to educate or entertain, upload on YouTube, and then share with other social platforms.

Instead of creating content from scratch, you can have some existing content repurposed. It's another way of keeping your content fresh while reaching out to a wider audience.

The major decision you have to make for videos is what kind of videos you'll be making. Are your videos going to be educative, informational, or funny videos for entertainment?

There are other video options like creating video tutorials, how-to videos, inspirational videos, or documentaries. There are lots of free resources that YouTube offers for creating, editing, and publishing videos on the platform.

You can start by going through some of your content that may have done very well in the past. Work on creating video versions of some of those successful posts using free tools on the internet.

4 - Life During COVID-19

COVID-19 is arguably the most popular and impacting event of the year 2020. One way or the other, it affected everyone living in the world.

As we grapple with the post-COVID lockdown, it'll be a good idea to share valuable content about it. You can create content that shares information on how to organize events or acquire a new skill during COVID-19.

The goal is to share information that is relevant to your business niche while also adding real value to your target audience.