3 - Check for Recurring Earners
Almost every affiliate marketer I know loves the idea of recurring income. Who wouldn't like to earn money even while they sleep?
I'm sure the thought of earning every day, every month and every year appeals to you.
Narrow down your search for affiliate programs that offer monthly recurring affiliate commissions, no matter how little they are.
Let's say a subscription-based accounting program offers a $15 instant commission for every new subscriber and $1.5 for subsequent subscription payments!
$1.5 may not sound like much but think about how much you generate when you earn that from 100 subscribers, plus the fact that every month you get paid $150 ($1.5 x 100 people) for doing nothing.
Subscription-based products usually offer this kind of opportunities to affiliate marketers. You can aim for the affiliate programs that fit in nicely with your audience.
4 - Settle for Two-Tier Affiliate Programs
Two-tier affiliate marketing programs have some semblance to multi-level marketing programs.
You refer a marketer to the affiliate program and then you earn some money from every sale your referral brings in.
You earn affiliate commissions at two levels – from your direct sales and from those of your referrals.
The downside to this system is that marketers tend to focus on recruiting instead of selling. So everyone ends up waiting for their referrals to promote the products.
Most two-tier programs pay only a pittance on the referred sales of someone else.
However most affiliate networks have referral programs. I can share that on Awin.com and ShareASale.com, you earn a $30 commission for each referred publisher, when that referred publisher earns their first commission payout.
It could take forever to earn $30 from two-tiered programs, so perhaps consider network referral programs as well!
People are more like to impulse buy something which is less expensive. Buying something more high priced requires thought, consideration and research. You need to provide a lot more information about high-priced products with big commissions. Unless you are the most knowledgeable person online about a topic, chances are very good that prospects will check out other sites, which means your cookie could easily be overridden. Best to not pursue those products unless you really know that topic. People purchasing expensive items will not settle for a book report of information. Kyle actually discussed this here: The Ethical & Unethical Faces of High Ticket Affiliate Marketing. That being said, I think you bring up an excellent point about studying the programs you choose. Commission isn't the only factor - conversion rate is just as important. As you discussed 10,000 leads without a conversion is frustrating! But it may not only be your traffic quality - it could be the conversion rate of the site you are pointing to. Always make sure to check the EPC on a program to ensure that customers actually buy there!