2 - Adopt the 360 Degrees Marketing Approach
The 360 degrees marketing approach is a nerdy way of saying that you adopt every available means of promoting your products.
So you created a product review and just expect to hit a home run? Or maybe it's one of the premium landing pages you used and expect the sales to start pouring in like the rains.
I don't mean to burst your bubble, but I need you to envision what the 360 degrees marketing approach can earn you.
Let's say you have a well-designed landing page for your product. You could also include the product reviews, blog posts, and promotional videos.
Let's talk about social media platforms right now. You can drive your promotion on Facebook, Twitter, Instagram, and Pinterest.
I hope this is becoming clearer to you because you need to deploy all available marketing channels. Some like reading posts, others like listening to the audio, yet still some prefer just videos.
The 360 degrees marketing approach gives you the ability to reach all your potential audience with their preferred content type delivered to them on their platform of choice.
Most two-tier programs pay only a pittance on the referred sales of someone else.
However most affiliate networks have referral programs. I can share that on Awin.com and ShareASale.com, you earn a $30 commission for each referred publisher, when that referred publisher earns their first commission payout.
It could take forever to earn $30 from two-tiered programs, so perhaps consider network referral programs as well!
Reply
Israel Olatunji
People are more like to impulse buy something which is less expensive. Buying something more high priced requires thought, consideration and research. You need to provide a lot more information about high-priced products with big commissions. Unless you are the most knowledgeable person online about a topic, chances are very good that prospects will check out other sites, which means your cookie could easily be overridden. Best to not pursue those products unless you really know that topic. People purchasing expensive items will not settle for a book report of information. Kyle actually discussed this here: The Ethical & Unethical Faces of High Ticket Affiliate Marketing. That being said, I think you bring up an excellent point about studying the programs you choose. Commission isn't the only factor - conversion rate is just as important. As you discussed 10,000 leads without a conversion is frustrating! But it may not only be your traffic quality - it could be the conversion rate of the site you are pointing to. Always make sure to check the EPC on a program to ensure that customers actually buy there!
Israel Olatunji
Israel Olatunji
