Videos

When most people think about content, they often go straight to blog posts, whitepapers and ebooks. However, video is a huge opportunity for content creators.

According to Hubspot, 64 percent of users are more likely to buy a product online after watching a video.

Not to mention, YouTube is the second most popular search engine after Google.

While you may be intimidated by the idea of filming your own videos, creating video content doesn’t have to be a hassle. Keep in mind that your first videos don’t need to be perfect, and that you’ll get better the more you try.

As you embark on creating video content for your affiliate marketing efforts, here are a couple of approaches you can take: a comparison video and a how-to video.

Comparison videos

Simply sharing your thoughts on a particular product or service is a good place to start with video, as this allows you to endorse a particular brand.

How-to videos

Creating step-by-step instructions on how to use a product or service is another effective way to provide valuable resources for current and prospective customers.

By recording the product and providing viewers with a virtual hands-on experience, you’re able to give them a behind-the-scenes look at how they can benefit from it.

This tactic is not only effective because it shows the value of the tool and helps spread your message, it also helps current customers become more successful!

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