Which difficulties are there?

Take 5 minutes for this task

Step 2: Which difficulties are there to get out of the way to reach your goal?

Ask yourself the next questions:

What are important questions of my reader towards my topic?

Which obstacles can my reader have towards my topic?

Which things of my topic are there what the reader not yet understands?

Are there preconceptions about my topic?

What opinion is publicly alive, and what opinion you want to display?

What can I write about the pricing?

Write down the most important questions, obstacles and preconceptions. Short and powerful.

Those will become your raw paragraph titles for the moment.

Have at least 3 raw titles, 5 to 7 is better.