10. Conduct Quizzes and Surveys

A powerful way to build a mailing list is by running an exciting quiz that brings great milestones. Not only are you pulling excitement via the lead running a quiz, but prospects are also acquiring knowledge about things that pertain to them.

Explore this exciting and educational procedure to get their preferences and contact details for sales promotions or future email updates.

11. Create and Offer a Free Digital Course

Conventional Tripwire offers such as newsletters, eBooks, etc, are of no particular value and do not convert well. You can get great milestones through free, well-designed digital courses, presented in everyday newsletters.

These are found as much more productive than an electronic book. Build engagement with the audience, but invest equal time and effort to create and promote.

12. Be Niche-Specific

Produce niche-specific content for the specific audience. Being very ideal with those you are producing content for and making well-curated content specifically for them sell well. Solve specific problems for the ideal audience through your newsletter.

Conclusion

While trying to explore the email opt-in subscription to collect leads and get more potential subscribers, keep in mind that, if the system is abused or pop-ups are set to show up upon visitors’ arrivals at your site, your rankings will be seriously hurt.

A safer way to use an email opt-in for collecting leads is to ensure that the pop-up appears on users’ exit. Your rankings will not be impacted this way. Alternatively, you can use a Push Notification service – this will only prompt users to subscribe by allowing a share of your blog updates to be shared with them right on their computer.

If you’re willing to explore Push Notifications, try out SendPulse. It’s free and simple to get started.