6. Write a Blog Post

Let’s say you have a new product or service you want to promote, and you don’t have a landing page for your prospects to visit because your new product could be an update or upgrade to an existing platform. In this situation, your aim is not to get new customers but keep the old ones engaged.

Writing a blog post on a new product or service is a great way you can talk extensively about the product or service. If you have created a landing page, writing a blog post is still important for advertising your business and the product.

You can also include a link in the blog post so prospects can click on that and be directed to your site.

7. Host an Event for the Sake of Your Business

Events are a great way to get your existing customers busy and a fun way of attracting new customers. Events don’t have to be luxurious or fancy; they can be simple like open-house events.

If your business location is in a place where there are other local businesses, you can collaborate to have a sidewalk sale that will grab the attention of the crowd.

8. Give a Complimentary Upgrade

If your business is more about services than products, maybe like a saloon, gym, etc., you can give upgrades to your customers so they can test your new services. Do you plan on expanding your PPC subscription?

Link the new service to the existing packages of the customer at their legacy pricing. You can also give them free shipping on the products they order.

9. Permit Trade-ins

Allow trade-in programs if your new product is meant to serve as an upgrade to an older version.

Trade-ins are vital because customers are most probably going to purchase a new product using tokens or credits they have had before. You can sell off old trade-ins for cheaper prices or give them off in the form of a giveaway.

10. Post Customer Reviews

One of the most crucial ways you can promote your business is to let your customers do it for you. If you strictly adhere to some advice previously mentioned in this tutorial, you’ll achieve this in no time at all.

You can request a customer’s review of your new product, services, or business in general. Reviews and testimonials are important when you’re launching out a new product to the public. A lot of people read reviews of a product they want to purchase before they pay for it.