Trying to come up with a new product or service is not an easy task, and when you have it, you have to think about launching and creating awareness for it. You could offer the best product around, but if it is not well promoted, you might not get opportunities and lose a lot of money in the process.

So many business owners stormed into promotion when the pandemic broke out; some failed and some excelled. Now, let me guide you on how to successively promote your business.

In this tutorial, you’re going to learn 12 great ways to promote your business.

• Exclusive Preview
• Introductory Offers
• Google my Business Promotions
• Contests and Giveaways
• Email Marketing
• Blog Posts
• Events (virtual and in-person)
• Upgrade
• Trade-ins
• Customer Reviews
• Social Media Posts
• Facebook Ads.

Let’s delve in now.

Ways to Promote a New Product or Service

When you think about how you can promote your business or brand, it would seem like there are endless options to choose from, and that may be overwhelming.

There are a lot of ways you can promote your business without having to spend a lot of money; these might work depending on the industry you work in, the prospects, and what you offer. Let us see these 12 methods and how they work.

1. Give Loyal Customers a Special Preview

Customers who are loyal to your business are a crucial factor in how you promote your business because they not only buy what you offer but also help you promote your business to other prospects.

You can set up a private, virtual pre-launch party, preview, or special invitation to try out your product and air their opinions about it. When you do this, it shows the customers how much you value them, and this charges them to recommend your business.