2. Use a Unique Introductory Offer

Instead of announcing your most recent product or service, you can provide a special introductory deal. This deal can be:

• Price discount
• Low cost of a bundle or package
• Giving them Vouchers or coupons when they purchase
• Opening a “Get free after you buy one” deal.

Whenever you promote your product, be sure to tell them that the offer won’t last for long, or it is limited. This will spark up their desire to buy the product that you’re offering much faster than they normally would.

3. Utilize Google My Business

Google my Business (GMB) is another excellent way to promote your business. You can only do this if you have a Google My Business account. When you’re on the GMB platform, browse through the GMB dashboard, and go to the post tab. You can put together an offer or create a “What’s new” post.

A “What's” post is better for declaring openly a new product or service. Please, keep in mind Google My Business expires after 7 days, so you have to make requests. Posts are the most preferable when it comes to running a special introductory deal.

4. Create a Social Media Competition

Creating a social media contest is an exciting and simple way of connecting with the users, and attracting more people and prospects to your business. Facebook contests attract an average of 34% of the new users to its business using contests.

After the winners have been determined, they should be the first to exclusively try out your new product. They can get it for free or at a discounted price.

Also, ensure you make the contest public on every social media platform you can, and not just on the platform where you run your business. This also helps to increase the amount of traffic to your website, and place your business in front of all your competitors.

5. Spread the Word via Email

It's been found that about 82% of customers open emails from businesses, and about 76% of them have bought something via an email message. Using email is a great way of making your product known or creating awareness for it.

Your email might be targeted at your general audience, or it could be sent to only people who have subscribed to your newsletter.

Here are a few tips:

• Talk about the benefit of what you’re offering more than its features
• The offer should be stated boldly in your subject line
• Pre-header text can be used to grow open rates.