Use Any Type of Content You Want
You are restricted on the type of content you can post on social media platforms. You will likely receive a red flag if you post stuff based on porn, drug prescription, guns, gambling and the likes.
There are stringent requirements and rules for using most of these social channels and once you don’t abide by these, you can get banned. There are no such strict rules for emailing. There are only straightforward rules that guide this channel and it’s far easier to keep for any common person than on social media.
Explore the Most Widely Used Marketing Channel
Email is the most performance marketing channel explored by bloggers out there as it generates a consistent flow of revenue and stable ROI.
You need to stop following whoever is preaching such heresies that email marketing is an outdated marketing strategy. Wherever you hear that from anyone, the first question you should ask is: Have people stopped sending electronic emails? Have people stopped receiving emails?
Email will continue to be the most explored marketing channel for as long as people continue to send and receive electronic emails.
Increase Your Engagement
Lists can possibly help you build email engagement more and more. As you continue to provide more useful content, you’ll increase engagement and will surely get rewarded for this.
If you can always remain customer conscious in what you send across, you will keep more active subscribers and your list will grow
- Are you still doing those?
- and what other email marketing do you do yourself i.e.
--- how to capture their email and
--- what sort of email sequence are you sending and
---- how are you using segmentation?