Include Promotional Links which is Not Permitted on Social Media Sites
Of course, links are not permitted along with posts on most of those social media sites. You can also receive a ban for simply posting links repeatedly on Facebook and all you post there are only visible to a small fraction of your followers.
You can decently include promotional links that will redirect people to an important page on your site or even to a sales page in case you are having amazing offers for your subscribers.
Draw More Attention
Email captivates people more than socializing does. It draws attention more quickly than social media.
Looking at the new algorithms on Facebook now, you can find out that the number of people that can view what you say or post has dropped logically – meaning that in order to get more reach, you may have to buy paid Ads.
People tend to open their email inboxes often to check for new emails and there’s a possibility that they can click your email if the title is captivating enough. To make the most out of emailing, you should learn how to realistically craft a captivating headline for your email marketing campaigns.
If only that they will just open and click through, it’s valuable and profitable for your business. The use of captivating headlines for emails can increase conversions geometrically.
- Are you still doing those?
- and what other email marketing do you do yourself i.e.
--- how to capture their email and
--- what sort of email sequence are you sending and
---- how are you using segmentation?