While a mailing list beats social media, it gives you the following benefits:

  1. Control your email content and theme
  2. Segment subscribers to get higher conversion rates
  3. Use any type of content you want
  4. Explore the most widely used marketing channel
  5. Increase your engagement
  6. Include promotional links which is not permitted on social media sites
  7. Draw more attention
  8. Track subscribers’ activities
  9. You own your mailing list

Control Your Email Content and Theme

You have complete control over the theme and content of your email and interface no matter how technically adaptable it is. You can include a lot of info in your email without making the user experience frustrating at all.

Social media limits you so much on the extent to which you can use a platform.

Segment Subscribers to Get Higher Conversion Rates

You can wedge your subscriber database based on which of the emails they usually opened, and the links they normally clicked. The information regarding these will give you the clue in respect of individual subscriber’s behavior to slice the list.

Most social media will help at demographic earmarking. You can simply convert the social media audience into your mailing entries – meaning that you can use social networks to build your mailing list. All the demographic info of the people reached can be added to your subscriber database.

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Vjohn2
What an awesome list, Israel! Personally, I don't spend any much time on social media anymore since traffic has been monetized there too. I am going to follow up with this training by considering list building an important blogging strategy. Bookmarked this training!

Victor
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Israel17 Premium
@Vjohn2
You're most welcome, Victor. Thanks for stopping by and kudos for reading this training resource! Have you heard about veterans who gave up and quit even after 2-3 years of publishing articles? Yes, many veteran bloggers have actually been frustrated and have called it a quit. The reason for such actions is due to the fact that people don't try building their blogs on blogging fundamentals. There's no way you can maintain the traffic and keep it coming without working on lists. Thanks for your positive contribution!

Israel Olatunji
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Paul2012 Premium
Prior to this time I would have picked the later to be much more important. Thanks for sharing this.
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Israel17 Premium
@Paul2012
Yes, it's worth studying why a mailing list is far better than Social Channels. Thanks for reading this and Kudos!

Thanks for your dropping by!
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JohnJStanley Premium
Which email service are you using now Israel? Your training is great as usual. From memory you were doing blog broadcast blasts.
- Are you still doing those?
- and what other email marketing do you do yourself i.e.
--- how to capture their email and
--- what sort of email sequence are you sending and
---- how are you using segmentation?
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Israel17 Premium
@JohnJStanley
I'm currently using Aweber. Thanks for stopping by, John! You are much welcome. Yes, I still do blog broadcasts but through Aweber now. I was using another service previously, but not anymore. I found Aweber to be a better email service.

I simply use tripwire offers and tripwire landing pages to capture emails and get one-time visitors into customers. I also use social media to get more subscribers through quality content at all times. I try sending a couple of times per week and I segment subscribers to boost conversions. Thanks for asking! You are highly cherished, friend.

Israel Olatunji
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