4 - Plan All Videos Before Production

Building a YouTube channel is similar to building a house, a business, or any other entity that you expect to grow over time. That's why it is important to put the right plan in place before you create your first YouTube video.

The first thing you need to sort out is the purpose of your YouTube channel and the unique value you want to offer your subscribers. If there's nothing that sets your channel apart from others, then you have no business creating a YouTube channel.

The other details about your YouTube channel can be sorted out after that – channel name, target audience, the tone of your videos, etc.

Then you come to the stage where you have to start creating videos that you will be uploading on your YouTube channel.

At this point, you'll need to create detailed scripts for your videos before you produce them. These scripts will help you stay organized, make efficient use of available resources, stay on track, and produce videos that are coherent.

Finally, there's the part where you rehearse the content of your videos before going into the studio for live production.

5 - Optimize Your Video Descriptions

Video description is very important because it makes it easier for your videos to be found on search engines, and also previews the content of the video.

Viewers should be able to have a good idea of what your video is all about by simply reading the video description. A well-optimized video will improve the chances of your video being found and the link being clicked by viewers.

Your video description should include your target keyword, offer a detailed description of the video and shouldn't be too long.

Ensure you do not over-promote the video description but instead, let it have a natural flow with your YouTube video.

6 - Make it Easier to Find You

YouTube offers channel owners a tool that enables them to link their website URL to their YouTube channel.

This feature allows you to take advantage of the traffic that your channel is attracting and driving the traffic to your website. Another advantage of this is that your YouTube channel can easily be verified as a true representative of your brand since you linked it to your official website.

You can add your website URL under the Channel settings on your YouTube page. Another option you could use is to manually add your website URL in the description of your YouTube videos.