2. Website Security

Google made it public in 2014 that HTTPS is now a ranking signal, and this is the major reason you must ensure your website is on HTTPS; it encodes the information between your user's browser and your website browser.

Site security is now a key component of the Google ranking algorithm; you need to ensure you update your site SSL certificate on HTTPS with immediate effect.

3. Website Structure

The structure of your website is essential from an indexing and crawling point of view, while you should take keyword optimization seriously.

Properly structuring your site will make it easier for Google crawlers to locate pages on your website. To do this, begin by using WordPress to design a sitemap; a sitemap has all the essential images and directions you would like search engines to be aware of.

You can assist Google by improving your WordPress robots.txt file; this will enable Google bots to crawl through your site easily and efficiently.

These are some of the guidelines to enable you to optimize your keywords.

• Use (latent semantic indexing) LSI to inform Google about your site
• Use anchor text when you are connecting your pages
• Avoid repeating keywords over and over again; this might get things mixed up and make the job harder for Google
• Ensure to add your keyword to the image alt text, to make visuals easier to understand
• Use your keyword in the Meta description for your users to see what your site entails
• Input those keywords you intend to target in the introductory paragraph.