4. Site Authority

Domain authority (DA) was specifically designed on a rating scale of 1 to 100; when your domain has a higher rating on this scale, you’ll have better chances of being ranked by Google.

Having multiple backlinks alone cannot ensure a higher ranking on search engines; you need to be sure that they are of high quality. Also, you need to put in concerted efforts to create good and valuable content. When you keep all these in mind, your chances of getting ranked will increase.

5. Mobile Compatibility

Compared to desktop users, there are over 3.2 billion people who use their mobile to access the internet, and this is one traffic source you wouldn’t like to miss. You must ensure that your site is compatible with mobile devices.

You can achieve this by using themes and plugins that mobile devices can accommodate; the more mobile Friendly you can make your site, the better it will be!

6. Search Objectives

There are different keywords on Google with different objectives and intentions for them; this is why you need to know exactly what your viewers are looking for.

If you want to match a keyword to your content for better and higher ranking, you must create one that fits the exact description of the keywords you place on it; by doing that you give your viewers what they want to see.

This implies that if a particular keyword you are aiming for on Google comes out when searched with videos and infographics, you have to equally make videos and infographics to match with what your viewers want.

7. Loading Speed of Your Site

When your page or site speed is low, it will serve as a turnoff for viewers who are directed there, and they might end up clicking away from your site; the speed and responsiveness plus how quickly elements on your site load will serve as a chance for you to rank well on SERPs.