So You Are Not a Writer

There is no progress in Internet marketing unless information is communicated to the market. That information is provided in articles, web pages and blogs. it is communicated over the social networks and by email. it is extremely important.

One of the problems that new members of wealthy affiliate have to face is that they are going to have to write. (Either that or pay someone to write for them.)

But they say, "I am not a writer."

While neither was Hemingway before he started to write. Everyone has to start from scratch.

It’s true that some people have a natural talent for writing. To these word smiths, it just comes naturally to them. Others struggle continually.

But we often struggle more than we need to.

A Problem for New Members

New members want to know how to write. But in reality they don’t need to write as a writer. What they need to do is to communicate. I mean like talking to your neighbor over the back fence. I mean as you write to your grandmother in Florida. So don’t look for some great formula for writing. Just follow a few fundamentals:

1. Decide what you want to communicate. That is if you want to compare Wealthy Affiliate with The Explosion Network, whatever that is, that is what you want to communicate. Now you can do it in a number of ways. You can simply make a table and compare one program with the other. Or you can list your criteria, the things you want to compare, and described them in words. You can use graphics and video. Even for video, you may want to write a script. I do.

2. In the first paragraph you will want to tell your reader watch you are going to communicate to him. That is: You are going to compare one program with another. You’re going to tell him about the Great Wall of China. You’re going to tell him or her how to avoid rabies. You’re going to tell him how to grow carrots in gravel in the wintertime.

3. In the next few paragraphs you will write your message. This is the meat of the article.

4. In the last paragraph you tell your readrs what you have told them. In other words, you summarize your article and draw a conclusion. This paragraph should also have a call to action. Such a call to actions might be to go from your article to your website to learn more. If you are comparing WAU with The Explosion Network, then you would link to your WAU affiliate URL.

While you’re writing make sure that you keep your sentences short. Also make sure that you use a simple vocabulary. You will not be writing to Albert Einstein. You probably couldn’t reach him anyway. You should write to a person with everyday vocabulary. If you use special vocabulary, then you may have to define your words. It depends on your audience. You have to decide when special emphasis is needed on a particular word.

So you are using short sentences and vocabulary and vocabulary suitable to your audience and you are going to put those sentences in short paragraphs.

Now you have something that is easy to read.

Not only that it is easy to write.

Headings:

Always use paragraph headings. These are very important. Search engines look for these headings when there surveying your article. It makes it easy to classify your article and to help those who are searching for the information that you provide.

Keywords:

Keywords are important in your article. They should be selected carefully to make sure you have eliminated most of your competition. They should be used in the first and the last paragraph and in the title of the article. Don’t stuff your article with keywords. That is a no-no for many search engines. I use JAAXY: Get 30 Free Keyword Searches.

Provide Relevant Information:

Remember this: you are providing a needed source of relevant content to those searching for information on the web. You are not writing to please the search engine. You’re not writing to please your English professor. You’re not writing to prove that you’re are a grammatarian. You are simply writing to communicate information. You do that in your own way, in your own words, and in a form that is enjoyable to read and that communicates the information you are providing.

Don’t Over Complicate Your Writing:

So don’t think that I’ve over complicated things here. Just realize that you need to communicate in a simple way the information that you are trying to provide. It is very important that you have that information before you start writing. You need the facts in hand before you start.

Writer’s Block:

Many writers get stuck, and I’m talking about professional writers as well as new writers, because they do not have their ducks lined up in a row. So get your facts together. Put them in a simple outline that you can follow while you are writing., And use the headings in your outline as headings in the text.

Now isn’t that an easy way to go?

Give it a go!

Have some fun while you are at it.

John

Internet Business Tool Center