Balance - For Happy, Satisfied Readers
Ever listen to what you thought would be information and it ended up being the proverbial can of worms being opened the entire duration of the presentation?
It can be annoying when one realizes they spent the entire time listening to someone describe a troubled area (finance, health, sales, etc.) without a solution shared.
For instance, in training a crew of telephone support agents, do you offer to let them listen to a 50-minute bad Call just to see how bad the call was without pointing out alternate ways for making the call better. Or, do you also offer some good call examples so they not just hear how upset you are but walk away better prepared to do their jobs.
Do we write an article about an issue with the desire to help readers to improve but instead focus on the problem detailing specific examples, only generalize the good, then the article ends.
We are at times excited to point out what everyone is doing wrong but forget to leave a solution.
Here is a made up (can of worms) example:
Many people run into problems dressing for the office and have no idea how to dress appropriately. While you don't want to show up looking like the groom at a wedding, you surely don't want to show up dressed for the beach either.
Some coworkers or bosses may not react but that is more to avoid confrontation and is not necessarily condolence. There are the Hooters type of dressing, the vagabond appearance, the school-girl/middle-aged dressing; the lung/breathing constriction clothing and a lot more.
And, keep in mind that tight clothing negatively impacts breathing and worsens when sitting 7 to 8 hours a day with constantly reduced circulation.
Potential clients on company tours will wonder about the type of service they may get from employees unaware of how to dress for their jobs. Don't be one of those folks, dress suitably.
And there ends the article.
Possible solutions for Balance:
- wear a collared blouse or shirt for a professional rather than a homely/yardy look.
- Lengthened clothing with well-defined seams can contribute to a polished look (as opposed to boxy or gathered fabric which may extend horizontally for a look that some despise on themselves).
- when laundering, try not to overload the dryer and you may be able to pull out some of those wash 'n ' wears without much creasing in them
- don't allow your clothing to stay in the dryer for the full cycle if not needed. Keep in mind that heat forms synthetic fabric therefore excessive heat can also warp them
More examples could be added, but hopefully the above suffices to show that balance is needed when we point out what's wrong and especially when we get into specific details. We need to balance the identified problems with specific solutions.
Reward/Thank the Reader
Readers already experiencing the issues described don't get much from an article pointing out what they are doing wrong unless the article is intended for them to do further research.
But, if at the outset the article implies solutions, then the reader would be gracious for something worthy of their time (reading), and for trusting the author to deliver as promised.
Recent Comments
4
Great blog, thanks for sharing with us.
Best Wishes,
Bushra