Exploding Niches 28th March

byTheCatherine

14K followers

Updated 1 year ago

This pack of colostrum powder brings in approximately $13K/day on Amazon.

What’s next:

Armra Colostrum is part of the Colostrum Supplements meta trend.

Researchers say that the measures taken during the pandemic (physical distancing, masks, e

DeepSwap (website, search trend)

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DeepSwap is a web-based deep fake tool.

What makes the platform unique is that users can create face-swap content through a simple UI vs. needing special software.

Also, according to the company, DeepSwap can identify and swap up to five faces in a video (whereas other platforms can only detect one or two faces).

DeepSwap has facilitated over 500 million face swaps since it was launched in December 2021.

What’s next:

DeepSwap is part of the AI Face Swap meta trend.

Searches for “AI face swap” have increased by 2100% over the past five years.

AI face swap is a technique that uses AI algorithms to swap one person's face onto another person's body in a video or image.

This approach has the potential to be used across several different industries. For example, AI face-swapping technology can be used in the entertainment industry to create digital doubles of actors and actresses for special effects and stunts.

Or it can be used in advertising to create personalized ads that feature a customer's face.

Several companies are launching AI face-swapping platforms, further accelerating the l

Lilac St. is a DIY eyelash startup.

What makes the startup unique is that they claim to make 100% premium Korean silk and vegan and cruelty-free lashes.

Customers can also take a quiz to receive personalized eyelashes for their eye shape and preferred lash styles.

Notably, these lashes are said to last up to seven days, which is significantly longer than the typical one-and-done strip lashes.

This set of Lilac’s DIY eyelashes brings in approximately $9K/month on Amazon.

What’s next:

Lilac St is part of the DIY Lashes meta trend.

DIY lashes typically refer to false eyelashes that are applied at home rather than by a professional makeup artist.

They have become popular among social media and beauty influencers, who often showcase their own DIY eyelash application techniques and products to their followers.

DIY lashes videos on TikTok have over 1.1 billion views.

Which is leading to increased interest and demand for DIY eyelashes among consumers.

Searches for “DIY lashes” have increased by 900% over the past five years.

Lashify and Kiss Falscara are two trending brands operating in this space

ADHD music refers to a specific genre of music that is believed to help people with ADHD.

The music usually consists of calming and repetitive sounds that are designed to reduce distractibility and promote relaxation.

Growing interest in ADHD music is heavily driven by social media, specifically TikTok.

Videos about this genre of music have over 22 billion views on the platform.

What’s next:

ADHD music is part of the ADHD TikTok meta trend.

TikTok has become home to a massive ADHD community.

In fact, the #adhd hashtag has over 21 billion views to date.

And members of this community routinely discuss products designed to help with ADHD symptoms.

(Searches for “ADHD products” have increased by 133% over the past 24 months.)

Here are a few examples of trending ADHD products:

Online ADHD tests are self-assessment examinations that are taken virtually.

ADHD chairs are chairs specifically designed for people with ADD or ADHD. Videos featuring ADHD chairs have over 23 billion views on TikTok.

ADHD planners are organizational tools specifically designed for people with ADHD. Videos about ADHD planners have around 6.9 billion views on TikTok.

Sea Moss Drops (search trend)

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Sea moss drops are a concentrated form of sea moss, a seaweed rich in minerals and nutrients.

The supplemental form of sea moss provides a number of potential health benefits, such as supporting the immune system, improving digestion, and promoting healthy skin and hair.

Reports suggesting that Kim Kardashian adds sea moss drops to her smoothies helped put this product on the map.

However, interest has continued strongly since then.

In fact, videos about sea moss drops have over 620 million views on TikTok.

What’s next:

Sea moss drops are part of the Sea Moss Products meta trend.

Searches for “sea moss products” have increased by 1200% over the past five years.

Examples of trending products in this category include:

Sea moss gels are edible gels made from sea moss that are mainly consumed as a dense source of micronutrients.

Sea moss gummies refer to sea moss in gummy form.

Sea moss capsules are similar to sea moss gummies but come in capsule form.

Tinted Serum (search trend)

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Tinted serums are skincare products that combine the benefits of a serum with a touch of color.

They typically contain a blend of active ingredients such as antioxidants, vitamins, and peptides to improve the texture and appearance of the skin while also providing coverage and a natural-looking glow.

Interest in this product category is also growing due to a brand called Ilia.

(Searches for “Ilia” have grown by 326% over the past five years.)

Search volume for “Ilia tinted serum” has increased by 1200% over the past five years.

Videos about the product have over 220 million views on TikTok.

Ilia’s tinted serum generates approximately $280K/month on Amazon.

What’s next:

Tinted serums are part of the Tinted Skincare meta trend.

Tinted skincare are cosmetics that provide skin-enhancing properties and subtle color coverage.

These products are becoming increasingly popular as the“makeup-free” look starts to become the norm for many women.

Here are a few examples of trending tinted skincare products:

Tinted sunscreen is designed to provide broad-spectrum sun protection while offering a hint of color. They are lightweight, non-greasy, and can be used in place of traditional sunscreens and foundation.

Tinted moisturizers serve as a moisturizer and a foundation. They are lightweight and provide a medium coverage that evens skin tone while hydrating the skin.

Tinted lip balms moisturize and add color to the lips.

Embedded Investment (search trend)

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Embedded investing refers to the integration of investing functionality into non-traditional financial products or services.

This means that instead of using a separate investment platform or broker, individuals can invest directly through an app or platform they already use for other purposes.

Interest in this technology is growing because many companies are integrating embedded investment into their apps.

For example, Venmo and PayPal now allow users to invest in crypto and make deposits on trading platforms.

Elon Musk has also laid out his vision of turning Twitter into an embedded finance company.

Additionally, several startups are launching embedded investment solutions, making it easy for companies to integrate investing on their platforms.

Tarrakki offers a white-label solution for investment products. This means the startup provides an infrastructure stack that lets companies offer investment products on their platforms.

What’s next:

Embedded investment is part of the Embedded Finance meta trend.

Search volume for “embedded finance” has grown by 966% over the past five years.

Some VCs describe embedded finance as essentially “making every company a fintech company”.

A growing number of startups are now offering embedded finance solutions, further accelerating this trend.

BharatX and Zego are examples of startups in this space.

And embedded insurance and embedded payments are examples of trending embedded finance