What I've Noticed About Modern Content and How to Improve It

How We Can Write Better

I've been reading a lot of blog posts on a wide range of topics today, both here and on the interwebs. Social media. SEO. Email marketing. YouTube creators. Digital business. Today, I have covered them all while searching for image ideas. The subjects are different, but I've started noticing something they all have in common.

Many articles and videos are technically correct.

The grammar is fine. The structure is well-organized. The points make sense, well, sometimes.

Yet when I finish reading them, I often struggle to remember anything specific, so I began to wonder why.

The reason isn't that the information is wrong. In fact, most of it is accurate. The issue is that many articles stay at the idea level without moving into real-world examples or personal experiences.

For example, an article might say:

"Instagram feels more curated than real life."

For me, that's a very reasonable observation.

But imagine how much stronger it becomes when the writer adds:

"I realized this after seeing dozens of vacation photos from people I know personally. The photos looked perfect, but later conversations revealed the trips were often far less glamorous than they appeared online."

The same applies to other topics.

Instead of saying:

"Subject lines influence whether people open emails."

A writer could explain:

"Last week, I deleted twenty marketing emails without opening them. The only one I clicked mentioned a product I had been researching the day before."

Suddenly, the reader has something tangible to connect with. I can now recall something specific I learned in an article.

I've noticed this is one of the biggest differences between content that gets forgotten and content that stays with us. Facts explain a concept, and stories help us remember it.

As content creators, bloggers, and marketers, I think we sometimes focus so much on delivering information that we forget to include the experiences behind it.

The good news is that the solution is surprisingly simple, and yes, I need to use a bullet point to explain this!

The next time you write an article, ask yourself:

• What happened that made me think this?
• What personal experience supports this point?
• What mistake did I make?
• What surprised me?
• What specific example can I share?

You don't need a dramatic story, although, I love stories and thrive for entertainment. You just need something real, something beyond raw AI. We are leaving a world of creativity and stepping into a huge pile of cookie-cutter content. (Ha! I bet you thought I was going to say something bad!! TBH- I was and caught myself!)

In this strange new world in which we now live, where more content is being created than ever before, authenticity isn't about writing perfectly. It's about giving readers evidence that a real person is behind the words.

People may forget your facts, but they usually remember your stories and antics. Give your readers a reason to remember you!