ADYK: Facebook Marketing Tip: Conversations Beat Commercials

Did You Know? Most Businesses Are Using Facebook the Wrong Way

Something I have noticed is that when people say Facebook is dead, what they usually mean is their strategy isn't working.

The reality I have found is that Facebook still has billions of active users. The opportunity hasn't disappeared, and the strategy has changed.

The biggest mistake I see is that everyone is treating Facebook like a place to advertise instead of a place to build relationships.

Stop and think about the time you spend on Facebook. When you open Facebook, are you looking for ads?

Probably not, at least not me.

You're looking for a place to unwind, interesting stories, helpful information, entertaining content, and interaction with people you trust.

That's exactly why posts that educate, inspire, or start discussions will outperform direct sales posts.

When using it for your business, I would recommend

• Sharing a useful tip
• Telling a quick story
• Ask a question
• Linking to your content only when it adds value

Some Amazing advice: Never underestimate the power of a good image. An Image with a short explanation works well for likes and attention grabbing. The more interesting your image, the better the chance of attracting attention.

Do I Have Your Attention?

The goal isn't to get a click today, it is to build a community for a click tomorrow.

And for reach, there is the whole Facebook algorithm thing. Social platforms want to keep visitors on their platform. So they hate it when you constantly try to steal their visitors and can throttle your visibility in order to do so.

The businesses that succeed on Facebook are the ones creating content people actually enjoy interacting with.

Question: What type of Facebook post has generated the most engagement for you lately? Let me know below!