How to Write Blog Comments That Work
How to Write Blog Comments That Work
I have read blog comments, outside WA, that I have found ineffective. Nevertheless, I thought that a gleam into what makes a successful business message might give a better understanding of what makes a good blog comment.
It’s all about credibility. You risk losing credibility if you seem to be currying favor with insincere compliments. So support compliments with specific points.
Here is one of my favorite examples of how to construct a good business message.
INSTEAD of THIS
My deepest heartfelt thanks for the excellent job you did. It’s hard these days to find workers like you. You are just fantastic! I can’t stress enough how happy you have made us with your outstanding performance.
USE THIS
Thanks for the fantastic job you did filling in for Gladys at the convention with just an hour’s notice. Despite the difficult circumstances, you manage to attract several new orders with your demonstration of the new line of coffeemakers, Your dedication and sales ability are appreciated. [1]
The person receiving this compliment would have every right to be happy. The points are supported with evidence.
How This Connects to Your Blog Commenting
Your credibility is enhanced by the quality of the information you provide. This means you should do the following:
- Show that you understand what the person is writing. Be in their shoes and really see their situation. Feel free to convey your take on the matter, even speak to a different angle that the writer hasn’t thought about. Feel free to ask a question. After all, that’s why you are being asked to comment.
- Back up your claims with evidence, not exaggerations. This doesn’t mean, and in most cases shouldn’t mean, you reaching out for scientific evidence. All it means is that you illustrate your point by a specific example. I once received a comment on my blog post about new technology that helps elderly people from falling. The comment was very effective because the reader explained how “She wished this technology was around years ago because it might have helped her uncle who took a bad fall and didn’t survive.” I also remember the reader asking what the chances are of the technology being mass produced.
In short, when writing comments, or anything else for that matter, you should always strive to communicate an attitude that doesn’t undermine your credibility.
Thanks for your time.
Reference
- Excellence in Business communication/ John V. Thill, Courtland L. Bovee
Recent Comments
5
Very good information. There are two many, "This was a great post thanks for the information." comments out there.
Hi Bo,
You often ask questions, such as how we learned about WA, that makes us think of not only what we write but why we write. So in part, I consider this post an extended comment on some of your own daily posts that are specific to how we can better communicate our message.
It's often said that good answers come from good questions. So in a way, you deserve credit for this post. I gladly give it.
See more comments
Thank you, Thabo. This is very useful information.
Janice.
Thank you, Janice. I appreciate you taking the time to read the post and giving me back feedback. It's feedback like yours that lets me know if I'm going in the right direction when seeking to offer something of value to my readers.
Thabo