Your Mission Statement Sucks - And Why You Need One.
Your mission statement is your GPS. Period.
Let me say that up front. Far too many people fail in business because they don't understand that ugly truth. People tend to focus on the effect too much.
The cause is YOU. You make things happen. The only way you can check in every day with yourself is by creating your mission statement. PERIOD.
But Fred, that's too hard! It takes too much time and effort! Well, please leave your Weineken in the freezer and let it chill. The last time I checked, anyone doing something big on this planet has one.
And so should you.
Do you drive your car without a GPS? Why not? Can't you just wing it? That may sound ridiculous to the people who are missing the point, but if you wouldn't do that in your outer world, why would you try to create something without an internal GPS?
If an architect needs plans to build a building, why wouldn't you approach your business or life like that?
So, go do something BIG for yourself today. Create a mission statement. Read it before you go to bed- and when you wake up. You'll soon discover why one of the biggest success secrets has been under your nose this WHOLE time!
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Have not see you for a bit Fred and thanks for the insights had not thought of that should be part of our business plan eh
You are so right. Most of the people have only a vague idea about what they want in life, no plan, no map and they still hope to get somewhere. This is one of the most common reasons for unhappiness in this world. Trying to reach the wanted destination without GPS is like playing lotto and hoping to become rich.
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My interest is piqued by this blog but i have to ask: Could you define this mission statement a little more & give an example of one? Do you read yours regularly & do you feel it's helped you? Thank you!!
Best to you,
Melanie