Do you "Really" post on Social Media or do you "R.E.E.L.I.E." post?

byTFRANTZ

197 followers

5 years ago

Do you use social media for your business? If you do, how do you structure your posts? If you don't, why not?

When I post on social media, I like to follow the R.E.E.L.I.E. formula to remind me of the different kinds of posts people want to see.

You see, there are multiple purposes of social media posts in your business. Depending on your post's reason, you may want to structure it in differing ways—the R.E.E.L.I.E. formula is a great reminder tool to help with this.

Results - If your post is to show results, does it include social proof? Show a picture of you on stage speaking or explain your results wrapped up in a story, etc.

Entertainment - If your post is meant to entertain, does it include jokes, funny images, music, etc. Could this content be offensive to your target audience?

Engagement - Engagement posts need a "call to action" element. Ask questions to elicit responses, host Facebook Live sessions so you can talk or interact with your audience, etc.

Lifestyle - Lifestyle posts should include photos of family, vacations, fun activities you do, people and leaders you meet at events, etc.

Inspiration - There are many ways to inspire others. You can post quotes from famous people in your target niche, pictures of you talking to lots of people, receiving awards; if it inspires you, it will inspire other like-minded people.

Education - Educational posts include tips, training, updates, and lessons learned. Answer people's questions, offer insights that you learned from webinars, books, training, etc. Share your knowledge through teaching.

Remember, what ever you do in life, strive to do it well and live a life of significance!