Gary Vaynerchuk Marketers vs. Russell Brunson Marketers: Which is Better?

Two very popular and very successful marketers have very different perspectives on how to approach customers and build the relationship before doing business, so I wanted to see your perspectives.

Gary Vaynerchuk is a media icon for sure. He's built his business, Vaynerchuk Media, to be very successful without venture capital, and maintains a relevant presence on multiple platforms. His philosophy is that you should be everywhere your target audience is, and when you run into them, you should "jab, jab, jab, and right hook", or in other words, deliver value, deliver value, deliver value, then make an offer.

In contrast, you have Russell Brunson who's also a media icon. He built a business that went from $0 to $596 million in 3 years on a bootstrap budget! His accomplishment to build his business, Clickfunnels, is pretty amazing whether you like his software or not. In contrast to Gary Vaynerchuk, Russell Brunson feels that you should approach marketing more like a wrestler.

He says the wrestling approach beats out the boxing approach of the "jab, jab, jab, right hook" because you'd observe your audience, identify their weakness or problem, and "taken em down" with an offer. In his approach, he strongly encourages diriving traffic to a landing page, get the email address, and present a tripwire or low cost offer, and take them up the value ladder from there.

Now, it seems that Russell's strategy is very effective especially in terms of quick growth. I mean, he's been able to go from $0 to $596 million in 3 years--that's pretty amazing! The Gary Vaynerchuk approach is the relationship focused approach where you're continuing to give value, give value, and give value, and the offers are more spread out because you're attempting to balance it out a little more.

Is his strategy a good universal principle though? What are your thoughts? Which philosophy will create the highest lifetime customer value in your opinion and why? Can the Gary Vaynerchuk approach yield quick results? Do you need to be more like the boxer who keeps jabbing to weaken the competition, then goes for the right hook, or like the wrestler that watches for the vulnerabilities before making the approach?

I really don't have a thorough opinion on this as of yet, but I'd love to hear your thoughts. Also, if you have a chance, I'd also like to hear what you have to say on this one as well:

https://my.wealthyaffiliate.com/tdomena/blog/grant-cardone-v...