Profiling My Target Market
Published on May 12, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Ok, so this should be simple right? famous last words anyone?
My niche is financial trading; Forex to be exact. Ok, so that's a bit broad so let's take it down another level. My niche is learning how to trade forex.
Simple! Now, whats my target market.... the idea is I write content for them right? to fill a need, solve a problem and focus on pressure points?
Right. So. They are going to want to:
Generate a side income
improve their financial position
maybe trade full time
probably between the age of 20 and 40?
clever
technical and analytical
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Money driven
desperate(?) / wealthy (?) (has disposable income) - have to right, or they can't trade
lacking skill / success
wanting to learn more than the basics
wanting to learn the basics.
greedy
bored / dissatisfied
risk takers
single / low commitments (?)(?) - I don't know if this is a poor assumption or not
new to financial instruments.
Frustrated too maybe?
I don't know guys, if you were going to take up financial trading, what would be your drivers?
Ok, I think that's a good starting list. Feel free to add / critique. More than happy to receive refinement and feedback.
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