You Have To Weather the Downturns In This Business and Look Up

Last Update: February 03, 2021

Hi everyone,

I was worried about Google traffic again last week (after the last update destroyed my traffic for awhile). It came back up again. Now I see some of my posts are falling in rank on Google. There is always a change around the corner in this business. You go way up (like I did last year) and then come crashing down and have to rebuild. It may seem like things are hopeless and you may wonder if you should give it up when you are at the bottom but things will go back up.

You have to be able to weather all the downturns and look to the future. Google goes up. Google goes down. Affiliates may make you great money for a time (like I was making at Amazon) then shut you down or you lose your traction for one of many potential reasons. Maybe the product you promote goes out of business and is no longer available or your affiliate stops carrying it. Your links could go bad any day. You have to stay on top of them.

Maybe your affiliate lowers it's commissions (like Amazon and many other have in the last year).

There are so many potential bumps in road to success.

So how can you stay positive with so many pitfall and discouragements?

As long as you keep moving forward and learning you will be in a better and better position regardless of the changes along the way.

If you are learning you are moving forward and will be able to shift and adjust more quickly with every setback. You are building experience, content, ranking, site authority, gaining ideas for new niches, new sites and new business models. You are making contacts and gaining a reputation. You may be gaining customers, associates and partners who can help you.

You are gaining traction even if it feels like you are spinning your wheels! You may lose a little ground in the short term but you will be able to go forward further in the long run.

The hardest part is continuing to move forward when the path seems dark and discouraging. That is what makes the difference between those who fail (give up) and those who succeed. If you keep walking through the dark you will be closer to your goal when it gets light again.

I have to keep reminding myself of that but I know it is true.

I have had a rough few weeks at my regular job but I know someday my websites will make enough to help me quit the job and be my own boss.

Onward and Upward,

Jessica

Join the Discussion
Write something…
Recent messages
Debbi26 Premium
Many things in life require resilience. It's like you can tell the true nature of someone when you see how they handle tangled Christmas lights. You can tell the hardiness of people when you see how they handle their websites (and getting rid of weight for me). Keep pressing forward no matter what it looks like.

~Debbi
Reply
Swangirl Premium
Yes, very true Debbi! Thanks.
Reply
drjec Premium
Like most changes in life, things with our business just need to be approached methodically and consistently and things will usually work out as we have planned them to. At least, that has been my experience.
Reply
Swangirl Premium
Thank you. I agree.
Reply
BarbaraN Premium
The one thing we can always count on is change. Nothing ever stays the same. And you are able to weather those changes, Jessica. Every time there is a downturn, it never goes down as far as the time before. Hang in there!. You'll make it.
Reply
Swangirl Premium
Thank you Barbara!
Reply
AlexEvans Premium
You have definitely been put to the sword Jessica over the last little while. This post is testament to your strength of character.

It is so good to read such an honest and sincere post.

At the time it isn't flash getting knocked around when it comes to business, each loss makes the wins that much better. We all have to keep going and in the WA way, support each other, along the way.
Reply
Swangirl Premium
Thank you Alex. Support from friends like you is a large part of what keeps me going.
Reply
Only1Hugh Premium
Hey Jessica top of the morning to you. If it is not too much trouble what simple step by step (bullet point) do you do to check the performance of your affiliate links.
Hugh
Reply
Swangirl Premium
Hi Hugh,

It is going on midnight here so I have to get to bed. I don't have a good system for checking links actually. That is a good question though. There are plug ins that can monitor your links I believe but I don't have any.

Jessica
Reply
Top