Bed & Breakfast Websites
I have just created, what I believe, will be a useful resource and service for Bed & Breakfast owners. After staying at various Bed & Breakfast places over the years, I have observed a few common issues with their online presence.
Usually, the website is woefully constructed. Hardly surprising really, since B&B owners concentrate on their passion and spend comparatively little time promoting their particular brand. Their advertising budget is often quite small which usually means that the website is handmade or substandard. Or, its made with a bed & breakfast website builder or boilerplate template from a website building software. This, in and of itself, doesn't mean that these websites are useless, but In most cases it translates into poor search engine optimization, or SEO.
Advertising usually consists of spending money on directories, which link to their websites, rather than optimizing for local search. Since local search results appear first in the local list of maps, it seems obvious that this might be the best place to be.
I've created a resource so that B&B owners can have a clean and simple website, optimized for local search, and a service that improves local search rank, without having to rely on expensive advertising directories. This seems to me a much easier and more sustainable approach to promoting their Bed & Breakfast.
Here is an example of a site, a Bed & Breakfast in Qualicum Beach, BC that I recently finished, using a free theme and a free booking plugin called Hostel. I've integrated Google Calendar to show unavailable dates, which is also free, of course. Here is the site: http://suiteamourhobbyfarm.com/
The unfortunate part of owning and promoting a bed & breakfast online is that it seems that you do need to be hooked in to a booking system in order for the rates to show up in search. This booking widget is usually paid by commissions taken at the time of each actual booking and usually costs anywhere from 12-20%.
If you have any questions or comments regarding B&B promotion, please let me know.
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