VIDEO EDITING: How your Videos show your clients a Timeline of Transformation

bySuomii1

513 followers

2 months ago

Watching the time of our lives unfoldind is pretty moving.

That’s pretty much what happened when I started working on my new project, “Cycle of Life – Editing the Journey Through Time.” It was supposed to be a simple Premiere Pro exercise… and it ended up feeling like a therapy session disguised as video editing.

The Project: showing the stages of life

The concept was clear enough: show the stages of life — from birth to maturity — using images and video clips in chronological order.
Sounds easy, right?
Until you realize that arranging a “life” on a timeline feels a lot like living one.

Each image suddenly carried weight:
The baby picture talks about innocence and potential.
The child shows us curiosity, chaos, pure movement.
The adult is thriven by action, ambition, a touch of exhaustion.
The elder is finally calm, clarity, and zero need for filters.

And then I decided to make the first and last images the same.
A full circle.
Because, well, life loves loops.

At that point, I stopped feeling like an editor and started feeling like some sort of poetic time traveler with good lighting.

What I Learned (from a technical point of view)

Okay, yes, I did learn some technical stuff too.
Here’s the highlight reel:

1. Layers are everything.
   I kept my stills on V2 and moving clips on V1 — one layer for symbolism, one for reality.
   It’s kind of like business: meaning on top, movement underneath.
2. Transitions aren’t just visual.
   Every cross dissolve became a metaphor of one life phase melting into the next.
   (Also, let’s be honest: transitions hide a lot of creative panic. Like in entrepreneurship.)
3. Track Lock = emotional boundaries.
   Protect what’s working before you start rearranging your life. Or your footage.
4. Ripple Delete = decluttering therapy.
   It’s incredibly satisfying. One click and—poof—goodbye extra baggage.
5. Music makes it human.
   I faded the soundtrack in and out like a heartbeat.
   Because even in editing, emotion needs rhythm.

The “Aha” Moment

Somewhere between ripple deletes and cross dissolves, I realized something bigger:
videos are a ridiculously good way to show progression.

They don’t just tell a story — they prove that change is happening.
And for us entrepreneurs, that’s gold.

A video can become a visual reminder for our potential clients:
* Here’s where you started (the need).
* Here’s how the journey unfolds (our guidance).
* And here’s the result (problem solved, energy restored, cue cinematic music).

It’s transformation in motion.

When your audience can see the evolution — not just read about it — your brand becomes part of their story.

The Bigger Lesson

Editing “Cycle of Life” reminded me that every creative project mirrors… well, life.
We cut what no longer fits.
We blend what needs harmony.
We lock what’s done, and we keep experimenting on what isn’t.

And somehow, it all comes together in the end — not perfectly, but meaningfully.

So yes, I learned transitions, track locks, ripple deletes…
But mostly, I learned that storytelling is just another way of saying: I’m evolving, and here’s the footage to prove it.

And you?

Do you ever feel like your creative projects are low-key teaching you about life?
Or that your “marketing strategy” is actually a spiritual practice in disguise?

Let’s keep creating stories that move — literally and emotionally.

P.S If you want to watch "Cycle of Life" just click HERE