Finding Your Niche - Is It An Easy Or Difficult Task?

I am fifty plus going on fifteen, and one of the biggest challenges I have dealt with my entire life is finding my niche. Sure, I am employed, have a multi-topic niche website, enjoy specific hobbies but determining what I want to do when I grow up has always alluded me.

In 2018, I have spent much time working with my bride of thirty plus years to developing her niche of paracord crafts, and I am proud of how she has been able to concentrate on building her local presence and during the winter of 2018/2019, we will develop her online presence.

We have worked craft shows in gymnasiums, street events, niche festivals, farmers markets, and sales events in the middle of empty hayfields to learn which products sell and where to invest our time in 2019.

During 2018, we have lost money, broke even, and been in the black, but Renee has decided this is what she wants to do now and in the future when we travel the country attending events. I love it when someone can choose what they can focus on but for the life of me, I cannot.

I am very focused, but in time my interest changes much like my need to relocate. There are many reasons why I have itchy feet that drive this trait, but I believe the primary reason why is my time in the military.

It has been over twenty years since I retired from the military and during my career, I trained technicians, rode fast attack submarines, and was responsible for repairs on fast attack and ballistic missile submarines. I never spent more than three years at a command, location, or in a job thus my continual need to do something new and relocate.

Once I retired from the military, I have worked for maintenance companies where I have moved up the ladder from repairing equipment at customer locations, managing hundreds of technicians, supply chain and logistics management for thousands of pieces of equipment, developing new product lines to service, and outside sales. Once again I have always transitioned to different positions and locations after a short number of years which again reinforces my need to do something new and relocate.

So, I find myself in a position where I need to find a long-term focused niche that I can ride into the sunset, and I believe I have decided on a direction allowing me to move forward. I think my decision process is simple and follows guidance I have received at WA but would love to highlight the steps I am taking to determine my focused niche.

1. Identify areas of existing expertise or topics to become an expert in.
   
2. Determine areas of passion that mirror areas of expertise.
   
3. Verify the target audience, and research desired delivery?
   
4. Identify a unique aspect and determine a differentiator?
   
5. Understand the market.
   
1. Identify if there are any hot topics.
2. Determine monthly search volume, competition, and specific search agent trends.
3. Verify the ability to monetize.

• I am sure there are other items I should consider that are not listed and would much appreciate your feedback.
  

You need to love what you do to be successful but what you love must also be a potential revenue generator. Since joining WA a year ago, I have developed a multi-topic blog website to learn with and having accomplished this I am ready to move on to the next phase.

When I came to WA, my goal was to be generating income by the time I was sixty since I am balancing my 9 to 5 job with WA. I am confident we will be generating revenue from Renee's once finalized and now that I determined my focused niche, I am excited to get started on it.

Being fifty plus going on fifteen can be fun when you have new challenges in front of you. I am right on schedule and appreciate everyone on WA and WA.

Thanks for stopping by and providing feedback.

Jay