Certain industries missing from categories lists

byStyxTx

226 followers

8 years ago

I am really puzzled why it is, when you're having to assign some category for your site or interests, the entire logistics industry is left off the list. It doesn't fit into any category I ever see listed.

Business is the closest I can see but it isn't really an accurate description of the entire transportation/warehousing/logistics industry. Then if the place is offering free logos for the category, you can see from the choice of logos logistics isn't what they are talking about. It is pretty much talking about people who own businesses.

The transportation/warehousing/logistics industry is what makes the economy of the world move and the idea it has never occurred to anyone to include that in a list of categories is amazing to me. I think a logistics category would be a lot more accurate to draw people from that industry to your posts, sites, facebook page, google + page, etc. and certainly make advertising more targeted to your actual desired audience.

Trying to pay for advertising targeting "business" categories doesn't work if you're trying to attract truckers, trucking companies or anyone in that industry. Most of those ads are going to people who have nothing to do with the industry. Even if you run across a place that has sub-categories, try finding logistics under the Business umbrella. It's just not there

Actually, even an "Industry" category would be more accurate, especially with a sub-category for transportation/warehousing/logistics, but I don't see those very often either.

I can tell you, truck drivers do not look for trucking based information looking through "business" sections and don't categorize themselves that way. Owner/operators may sometimes, but the rest of us see ourselves as part of an industry.