How do i check my business clients ?

byStephenPrice

113 followers

4 years ago

Which of these stars shine the brightest, and how do I measure the nature of those that do ?

In setting up a Business Referral Website, your hope is to generate a Customer Client Base that will earn you both income, and satisfaction in helping others with value for money experiences.

Your short-term goal is to establish the levels of the highest possible services that will enable that, and then promote those service business providers that exceed your expectations for what they offer. This can only be done by actual physical, personal experience of involvement with them, just the same as traveling to one of the stars in the universe, and experiencing what it is like to see, touch, and feel it.

But how can I do that ? How can I check to make sure a "star" in another country is who I want my Customer to buy a product from, when I have not actually experienced doing so myself ? How do I know that I can trust a "Review" of that particular business or product that someone else has done ?

If the "star" is just a short distance away, I could find my way there ( via Google Maps ) and check it for myself, could'nt I ? And I could also look at the experience of others who have actually done this, and written "Reviews" about their contact with it. And what about the product and after sales service ?

A star may shine the brightest, promise all manner of excellence, of product reliability, of customer satisfaction, yet could turn out to be a "planet" of nothing but warm gas. And I directed my Customer Base to them ???

How would that effect my Business ?

In a discussion I had yesterday with a very successful Business Owner, she referred to a"Review" that had been written about her Business that was very, very negative. She was initially at a loss as to understanding how it could have been true, as her entire Business Marketing Plan was designed around exceeding customer expectations in every aspect of her entire Business Operation. Naturally she asked questions about it to the staff, and replied to the on-line review author for further information as well.

All that achieved was to make her staff feel let down by her, that they felt like she was accepting the comments made as being true, and this made her feel even worse.

As I have extensive experience within the New Zealand Tourism Industry, and part of that is in relation to customer "complaints" I offered to talk about it with her staff, and she accepted my offer immediately. She was most concerned that they would continue to think that she believed the events described by the "review" author were true, and she did not.

Each week there was a staff progress meeting, which was today. I attended, was introduced, and my questions to them were about who had contact with him, what were their initial impressions, how was his mannerism, was he cooperating with information, and other customer picture building requests so I was able to establish a background. And from the various replies I got, they should of actually called her in to deal with him. But they felt that they could deal with him, and that they had done so correctly. He gave a view that he was happy, despite being very demanding in his requests, and attitude.

It was very clear that this customer had a TFAR Process problem ( see my posts ) and so I explained this to them. Instantly they realized that they had seen this displayed by his actions to them, and discussions moved to being able to identify this in the future. And then I explained the way each of them felt about thinking that they were getting blamed for his reported "Review" comments as being true, when in fact they were false. As I told them, I was not surprised at all that he had written a negative "Review" simply because of his clearly described negative feelings and actions they identified themselves when they had contact with him. Everyone was also able to understand that when they were consulted about his "Review" content, it was simply because any negative reports about staff contact/services/products must be looked into and addressed. And it was also agreed that the staff themselves would all post comments about how they had changed his booked service several times as demanded by him, that they had fully investigated all the areas he had complained about in his "Review" complaint, and that no substance whatsoever was found to confirm them.

This made me think hard about out situation, as Affiliate Marketing Consultants, because we need to have a "Review" complaints Management Policy to address false "Reviews" both about our Business, and also our Clients, so that our Customers can have total faith in our recommendations for them to spend their money at our Client's Businesses.

We run the risk of loss of Customers due to false "Reviews" in 2 main areas, being "Reviews" written by Business Managers/Owners in attempts to get Customers from competitors, and from Customers themselves.

So how do we know that our Clients actually provide what they offer ? Is it really "the best on the market"? and is it "the best value for money" product or service ?

Yes, most "Reviews" are the only way to get an idea of the situation, but what more can we do to protect ourselves?

Acting as a customer is the only real surefire way, this gives actual personal experience, just like a trip to a far away star would give to an adventurer. So in my Business Plan, my websites will contain detailed information being factual, personal Reviews, links to other Professional Standards Authority's Reviews (New Zealand Quallmark Authority) and Indusrty Business "Inspectors" such as Lonely Planet.

In addition, a Formal Complaints page will be provided so any complaint will be able to be lodged, fully inspected, and the results POSTED on the website for all to see. The person making the complaint will have to provide a complete description, plus any evidence to support it.

But how can I check Business's outside of New Zealand ? Are there any Industry Standards in place that directly relate to booking Travel/Accommodation/Rental Cars and Campervans, etc for traveling from America/Europe/Asia to New Zealand ?

And what about my other planned Affiliate Business Website Promotions in E-Bikes ?

I have spent many, many hours trying to determine this situation simply because I am not even remotely interested in promoting any Business that provides false information, be it in any form, in attempts to get a "sale."

I do not ever want to promote a product or service as a "star" and then read "Reviews" that it is nothing but a ball of hot gas.

I understand that retaining Customers is the Key to Success, and is at the top of the list of goals I have. I want them to experience total satisfaction beyond their expectations, not to go away and complain, but to stay, and enjoy.

And as many visitors to New Zealand in the future will book and pay for their trip here, where they live in America/Europe/Asia etc, what protection can I offer them, and myself ?

There is absolutely no problems whatsoever with anybody booking via a New Zealand Business as we have massive Consumer Protection Laws, Professional Standards, and other such requirements that ensures maximum possible adherence to extremely high standards.

The promotion of sub-standard products and services has a negative result, my standards are set in concrete. But how can I identify those providers outside of New Zealand that meet, or exceed, my expectations ?

Your helpful comments based upon your knowledge will be very welcome.

Let us all seek that star that shines the brightest, that is the brightest, that gives us more than what we expect, that brings us back again, and again.