#2 on Bing and Yahoo. YAHOO!
What a surprise!
I never expected this post to rank because this niche is super competitive. Even more surprising was it was able to out-rank some huge and well-established websites like Petmd.com, Dogsnaturallymagazine.com, CanineJournal.com and even Akc.com.
I did some investigative work to find out what I did right so I can replicate it.
I looked into around 20 websites below mine to find a common denominator.
- I know design and layout wasn't a factor because almost all of them had nicer looking websites.
- Word-count could be a factor. My post has 1,380 words while most of them had less than 1,000
- Comments could be a big factor. Out of 20 websites, 1 had 2 comments, the other had 1 comment and the rest had none. Mine has 96 including my replies.
- I think the biggest factor was my W5(Who-What-Where-When-Why+How(Thanks, Jay)) in my FAQs section where I answered most of the basic questions and I think the search engines picked this up. None of the other websites under mine had this, though we were basically selling the same products. It reflects what Jay said, that our posts should focus on user experience and answer the user's query as efficiently as possible.
Hope this helps!
Have a great weekend!