The SEO Cheat Sheet by Linkedin

bySimmbaKhan

83 followers

3 months ago

The image above is a great cheat sheet for anyone that wants to understand how well their website is doing in search engines . It breaks down all the numbers of KPIs (Key Performance Indicators), that marketers look at to see if their SEO efforts are working.

Traffic and Clicks.

Organic Traffic and Volumes: This is the most basic one. It is the total number of people who found your website by searching on Google, not from an ad or a social media link.

Keyword Rankings: This tells you where your website shows up in search results for specific words or phases . The higher you are, the better.

Click Through Rate (CTR): This number tells you what percentage of people who see your website in search results actually click on it. It shows how compelling your title and description are.

New versus Returning Visitors: This tells you if you are attracting new people or if the same people are coming back to your site.

Website Health and Behaviour

Page Load Time: How fast your page loads. A slow page can make people leave before they even see your content.

Bounce Rate: The percentage of people who visit your website but leave right away without clicking on anything else . A high number is often a bad sign.

Time on Site: How long people are staying on your website on average. The longer they stay, the more engaged they are with your content.

Authority and Links

Backlink Quality and Quantity: This refers to other websites linking to your site. The more high-quality, reputable sites that link to you , the more trustworthy you are in Google's eyes.

Domain Authority: This is a score that predicts how well your website will rank in search results, based on how trusted and authorative it is.

Overall, the whole point of this cheat sheet is to show that SEO isn't just about one number . It's about looking at all these different things to understand your websites complete health , from the basics of traffic to the deeper metrics of trust and authority