The 2025 Marketing Funnel: How to implement it in the WA community
Traffic and Awareness Stage.
This is all about getting people to notice your niche website or content. Could be blog posts, Youtube , Pinterest, TikTok, SEO. For WA members: think about using the training to attract your first visitors or getting your eyes on your site with proper keyword research.
Lead Capture/ Free Starter Sign-Up
When someone clicks your WA link affiliate link and signs up for free, you have captured a lead. WA community term: Turning cold traffic into WA starter members.
Engagement/Building Trust
The new free member goes through the Starter training, joins the community, maybe asks questions. WA lingo: Helping them see the value of WA through lessons, tutorials and community engagement. Your goal: Show them WA works and guide them to the Premium level.
Conversion to Premium
The juicy part- starter member upgrades to Premium. This is where you get affiliate commission. WA speak: Sharing your WA experience and showing how premium takes things to the next level.
Retention and Ongoing Support
Once they are Premium, WA ensures they stay active with ongoing training, live webinars, support, and networking. Community mindset : Happy premium members = potential advocates = repeat affiliate success
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Hi Anisha,
You broke this down with clarity. The biggest value in your post is how you translated the traditional marketing funnel into plain WA terms. Most people hear words like awareness, engagement, or retention and never connect them to the simple steps they are already doing inside the platform.
Your outline also makes one point very clear. The strength of WA is not just the upgrade. It is the cycle that continues after the upgrade. Members who feel supported during training and who get real help from the community stay longer, learn more, and eventually recommend WA to others. That is the part beginners rarely think about, and you highlighted it well.
The only thing I would add is this. Each stage is slower in real life than people expect. Traffic takes time. Trust takes consistency. Premium conversions come from honest guidance. Retention comes from a mix of the platform and the affiliate staying present. When people understand that, they stop chasing shortcuts and start building something that lasts.
Strong work here. It gives new affiliates a clean frame to follow.
JD
Thank you JD I shall keep that in mind 😊
You are welcome, Anisha.
JD