Ranking in LLM SEO

bySimmbaKhan

83 followers

4 months ago

This excellent diagram from Trailblazer Marketing provides a framework for mastering visibility in the age of AI search engines , which they call LLM SEO. The main idea is that traditional SEO isn't enough anymore . You need to create content that is not just optimized for a search engine , but for an AI that answers questions directly. The core message is: "The LLM SEO is a level up game, optimize everywhere, not just Google".

The diagram breaks down this approach into three key pillars: AEO, GEO and AIO. Let's simplify each one.

AEO: AI Answer Optimization

This pillar is all about structuring your content so that AI can easily use it to answer a user's question directly.

Structured Content

Instead of long, rambling paragraphs, organize your content with clear headings and a dedicated section for directable and scannable sections (for example, a FAQ section).

Schema Markup

Use a schema markup like (FAQPage or HowTo) to explicity tell AI what your content is about and how to use it . This is like giving AI a cheat sheet.

Prioritize Snippets

Design your content to be a good candidate for a featured snippet or a zero-click answer. This means getting straight to the point and answering the question clearly and concisely.

Use NLP Language

Write in a way that is easier for Natural Language Processing (NLP) to understand . This means using clear phrasing and defining key terms .

GEO: Generative Engine Optimization.

This pillar is about creating rich, high quality content that AI reads, trusts and uses .

Optimize for AI Parsers

Think beyond traditional crawlers . This content should be valuable and easy for AI to understand.

Deliver Value in Every Paragraph

Avoid fluff and filler. Every sentence should have a purpose and provide real value to the reader.

Add Multimedia

Use charts, infographics and videos to provide a more comprehensive and engaging experience. AI can read this info too.

Link to Authoritive Sources.

Just like a good research paper, link to other trusted sources . This builds credibility and shows the AI that your information is well supported.

Test with AI

Test your content by asking different questions to different AI models (ChatGPT, Gemini, Copilot) to see how they respond and if they use your content

AIO: AI Interaction Optimization

This is the most forward-thinking pillar , focused on designing your content for real-time interactive experiences.

Design for Interaction.

Include interactive elements like tables, calculators , or visualizers. These create a more engaging experience and provide structured data for AI.

Modular Content Blocks

Break your content into smaller, reusable blocks . This makes it easier for AI to pull out a specific piece of information and use it in a different context.

Predict Questions

Anticipate what kinds of questions users might ask as a follow up to your content and create dedicated sections that answer those questions (Q&A questions).

Measure Scroll Depth

Track how users are interacting with your content to understand what is working and where you might need to improve.

Use AI Rewriters

Use AI tools to rewrite your content for clarity and reslience , ensuring its easy to understand and hard to misinterpret.

Conclusion

By combining AEO, GEO and AIO, you're not just playing the SEO game . You're playing the the LLM SEO game. Which positions you for success in the ever evolving landscape of AI-driven search