Instagram Marketing in 2025: Trends, Tips and a Little Simmba Magic

If there is one thing I have learned about Instagram marketing, it's this: it's no longer just about posting pretty pictures, or random reels. Today, Instagram is about building a vibe, connecting with your audience, in a real way, and leaning into trends without losing your authentic and unique voice. Right now, the algorithm favours short-form videos, carousel posts that tell a story, and the content that feels genuine - like someone actually put thought and personality into it. People scroll past the noise, so if you are not creating something they feel, you will get lost in the feed.
For me, this approach has been especially fun with Simmba's Instagram (as seen above). Yes, my little furball is officially a petfluencer, and honestly? Managing his account has taught me more about my content strategy than I expected. Every post, whether it's a goofy BTS clip of him being dramatic, or a carefully styled carousel , is designed to engage, entertain and build a loyal audience. The captions are playful, the visuals are cozy, and the content always feels authentic - because let's be real, no one can fake the personality of a cat who knows he's the boss.
Trends are important, but making them yours is what really matters. Short form reels are perfect for showing off personality and quick moments that grab attention. Carousels are amazing for storytelling, sharing tips or just giving your audience a peak into your world. And never underestimate consistency - posting regularly, even if its small updates, keeps people coming back and builds trust overtime.
Whether you are marketing a brand, a product, or even just your pet's personality , remember: authenticity + strategy = growth. Don't just chase trends- bend them to fit your voice. And of course, a little cuteness never hurts
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If I remember right, Anisha.
Eric says much the same thing in his Instagram teaching posts.
JD