Competition between the AI Tools: ChatGPT, Claude and Perplexity

bySimmbaKhan

83 followers

3 months ago

This image talks about the three AI tools used in marketing : ChatGPT, Perplexity and Claude. I will explain the functions of each one, the benefits and the drawbacks based on the image and the information given. Let's start

ChatGPT

ChatGPT is a tool that has the broadest reach but limited transparency in its citations. It's the best tool for marketers aiming for the top-of funnel visibility.

Function: Uses high-volume prompts and creates content that is highly authorative and structured with schema markup to influence results.

Benefits: It has the largest user base , and it rewards well-structured content with brand mentions.

Drawbacks: Citations are not easily visible , making it hard to track ROI (Return on Investment)

Perplexity

Perplexity is the most SEO-friendly AI because it always sites sources. This makes it ideal for marketers focused on getting clicks, leads, and measurable ROI.

Function: Creates concise, factual content that is optimized for citation traffic.

Benefits: Citations are visible and provide transparent tracking , making it great for long-form content.

Drawbacks: It has a smaller user-base, and some features like its user experience (UX) are still being developed.

Claude

Claude is an AI designed for trust-heavy search engine driven content and is the best choice for establishing your brand as an authority .

Function: Focus on creating highly accurate, technical explainations and use deep reasoning to address user queries.

Benefits: It provides direct citations , rewards authority and is strong for long-form SEO content.

Drawbacks: It has a lower, overall reach and tends to avoid weak or controversial claims.