5 ways that using CONTENT MARKETING will increase your PROFIT.

bySilverwaring

233 followers

Updated 9 years ago

Most businesses are facing an ongoing mission to increase profit. Leveraging CONTENT MARKRTING will increase a businesses profits in more ways than people generally think or in ways that are sometimes overlooked.

In this blog post I will outline 5 different ways that a business can increase its profits when implementing a solid CONTENT MARKETING strategy.

These are the 5 steps I found worked the best for me over my 9 years or trial and error within this complex field.

I was working as head of marketing at a DIY and Tool business and implementing these 5 steps gave me ( after lots of trail and error ) an approx growth in net by a staggering 36% within 18 months. Brief but enough said, I have the confidence to promote these steps in the basic form for anyone else going though the same struggles I faced before implementing these steps.

It is important to note that every business needs to implement these steps in a bespoke manner but the fundamentals remain the same.

1. CONTENT MARKETING will attract new customers.

More customers means more profits. A business web site should be rich with valuable content that your potential customers are looking for ( ideally covering a variety of different channels ). More web pages ( that are CONTENT rich ) will result in:

• The opportunity to utilize more keywords and phrases that people will search for in search engines such as google.
• Will give you CONTENT to to engage with potential customers via social media platforms.
• Will give you the opportunity to ENGAGE with you potential customers via email, supplying them with valuable CONVERSATION while at the same time building good credibility.

Using your content to engage with customers and potential customers via social medial is an extremely power way to build a trust worthy and transparent relationship. Using twitter for example you can post links to your followers that takes them directly to your website.

You can use a very powerful software called manage flitter ( https://manageflitter.com/try/eaSM3wg1 ) to not only reach ten's of thousands of new followers on twitter but also to find out the BEST time of day for you to post your links for maximum reach potential. This is EXTEAMLY powerful targeted content marketing.

1. CONTENT MARKETING will increase customer lifetime value.

Acquiring new customers will always be hard, CONTENT MARKETNG will help but in addition to helping to gain new customers CONTENT MARKETING will increase the value of your existing customers. Subsequently this will increase purchasing frequency.

When you have a solid content marketing strategy in place and are regularly publishing new information you will be engaging with your customer database frequently. This means that for a customer that may only purchase from you every 6-7 months you have a regular chance to inspire them to buy from you more frequently thus increasing there value as a customer. Don't forget that your previous customers may be willing to make another purchase but have just not found the time to visit your site or store.

By you reaching out to your customers more often with targeted content they are going to feel a stronger connection with you. This connection can mean a customer that has only made one purchase with you in the past becoming a customer who makes multiple purchases.

1. CONTENT MARKEING will give you more to share thus increasing the effect of your word of mouth marketing.

Giving you customers something to talk about to there friends and family is very important in the word of mouth approach to advertising your business. CONTENT MARKETING will give you the fuel you need to make sure your customers talk about you more often.

Being proactive towards your word of mouth marketing means to:

• Publish relevant content that solves your customers problems that is relevant to your services/products.
• Email this problem solving content to your customers.
• Encourage them to share this content with other people they may no with the same problem/need/want

1. SAVE costs on sales.

CONTENT MARKETING will help in many aspects of saving money on sales. This can be by delivering you or your sales team a much higher quality of lead meaning less time spent on low quality prospects. This can also be by high quality leads coming directly to you or your sales team much further down there decision making process meaning prospects that are not qualified are disposed of ahead of time.

It is possible to create high value content that is mapped to the customers decision making process. This means prospects actually qualify or disqualify them selves organically.

It is also possible to use such services as Aweber (>> http://aweber.com/?451696 <<) to automatically nurture your prospects for you as soon as they visits your website. This is a service I personally use now on a daily basis and could not live without.

This is done buy using a lead magnet, (this can be anything you offer your potential customers in return for there email address). Or if the prospect has made a purchase ( again supplying there email address ).

Once that they input there email address Aweber can automatically begin communicating with the customer/prospect by sending them good quality content via email.

Using this email system you are nearly GARENTIED to be the first place in the customers mind when it becomes time to buy !

1. REDUCE customer support time

If you can provide you potential customers and existing customers a constant feed of educational, entraining and valuable content your CONTENT MARKETING will be one of your greatest assets.

Having this valuable content available on your web site will definitely reduce the amount of customer support phone calls that you may be receiving.

Customers are very likely to search on google or come to your website before making the support phone call. This will be especially true if you make your customers aware through your emails that you have CONTENT on your web site that will answer a lot of customer support issues.

CONTENT MAKREING will always be bespoke to the specific business implementing the strategy but if the 5 steps above are followed PROFITS WILL INCREASE !! This is tried and tested :) .