Mission and Vision Statements

Mission and Vision StatementsHow does a mission and vision statement impact a business?

Mission Statement

Every company should have a mission and vision. A mission statement is the core of your business, the beliefs. It is what your company is about.

Companies that do not have a mission statement have more turmoil within a company as employees or even your self do not really understand what you are doing, what the company is about. It gives a reason and meaning. It relates to goals. Ask Yourself,

What business am In?

What does this organization do?

What is the company primarily focused on?

"Your mission statement is fully advanced, where goals and strategies are being fully achieved," (Palmer, Duford Buchanan, 2018).

Mission (goals) identify desired results, improve the moral of the company, explain YOU.

Example: "Women in their prime 35 + years are more sexy now, than they were in their 20s"

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VISION

Vision is how the company is going to get to the mission. It is the future of how to make it happen.

It is an aspiration which can help mobilize the energy and passion of organizational members.

"A vision statement paints a picture of the future of the company and its goals,", (Higuera, 2019).
Employees

What makes a vision meaningful to stakeholders is they have more of an understanding of what the business is about. Let others help with ideas.

Employees feel more accountable to stand up to the values of the company as it makes them feel important like they have a reason for what their job is.

Designing Your Mission Statement

When you design your vision statement, think about the size of the company as you think about how to build your vision. Could you become big enough to innovate with another in the future?

2 Components

Mission-"Showing the world bird dogs and birds ca be friends"

1. Information that expresses how it will be achieved.

2. Information that appeals to values and beliefs. The motivation that makes it work.

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How to Design Your Vision Statement

(Palmer, Dunford, & Buchanan, 2018)

Framing

Creating the meaning. The vision of the company.

Example: Women in their prime, years of wisdom

Scripting

Using various rhetorical devices, such as metaphors and stories, to increase the appeal of the message

Example: "sharing inspirational stories, enhancing each other’s lives, bring in a more inspiring tomorrow”

Staging:

Use symbols, write it out, design.

Performing

Put it on your website, put it into action and watch results.

You are at the beginning stages so tweak it till ya like it!

Be passionate, daring, creative.

Set your mission than plan with vision

"Women in their prime 35 + years are more sexy now, than they were in their 20s"

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I hope this helps some people. Having a mission, your core of the business with values, with values really does help give you a focus as well as employees and helping your audience to understand what your about.

Thanks,

Sheri M.

Wealthy Affiliate

Hello everyone this is Sheri. I wanted to share how important a mission and vision statement ca be. I made a new logo and added my mission and vision from my new nitch, it is not the bird and dog.

Thanks for trying out my material!

Just a note:

Organizations go through Changes

If a vision is not very future orientated, it is better to keep the original vision and add to it as the original vision is part of when the company was founded. Sometimes their are such big changes and the company gets a different focus and goals, then is a good time to change the mission statement ad vision statement.

Palmer, Dunford, & Buchanan. (2018). Managing Organizational Change; A Multiple Perspectives Approach. Retrieved from Grand Canyon University: https://viewer.gcu.edu/AXeQjV