What Pinterest Is Really Showing Me After 90 Days (From a Guy Just Testing Things Out)

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Hi all

I thought I’d make a Pinterest-focused post for the community group.

This one’s a little different because I’m tailoring it just to Pinterest.

I’ll post separately about what I’m seeing on Facebook and IG in thought groups, But this is strictly what’s happening from consistent Pinterest-only testing.

Alright, I’ll be real with you I didn’t think Pinterest would be my thing.

But after 90 days of posting 2 times a day across 3 different brands, That’s 8 fresh pins a week per page I’m seeing enough now to say:


This platform has real potential.

This post isn’t from an expert.

It’s just me, sharing my actual stats, screenshots, and what I’m learning in real time.

The Setup

I’m running 3 completely different pages & each with its own voice, audience, and mission.

Passion Page

Story-driven, spiritual, belief-based content (also linked to social)

This is where it all comes together.
Every pin here serves a purpose — no two are the same, but many lead to the same destination. This page is the core of the funnel, guiding people to:

  • My main website
  • New blog posts as they drop
  • Landing pages that connect to my other sites
  • Direct product links — but only when there’s a huge discount
  • Instagram and other socials
  • And even Wealthy Affiliate, for those looking to build something of their own

This is more than just a content hub, it’s about connection. It’s built on truth, curiosity, and belief. Every piece on this page is rooted in something deeper. Whether you’re here for the mystery, the message, or the meaning behind it all... this is where the journey starts. The full main goal for this brand is to be a master Funnel to all my brands.



Business Page

Affiliate-focused tips, digital strategy, and value-first content (Instagram + Facebook linked)

So for this page — I’ve got one clear purpose:
It’s built to push Wealthy Affiliate and genuinely help others get started.

Just like Wealthy Affiliate recently rolled out a whole new update — I’ve decided to follow their lead and evolve this page too. Over the past year, this page has already brought 30 people to the platform, and now I’m working on a fresh strategy that better aligns with the rest of my niche brands.

This is still the engine.
The content shifts between mindset, methods, and marketing — but everything here is designed to move people toward action. It all funnels into:

  • My main affiliate site — the core income stream
  • Blog content designed to solve real problems
  • Landing pages focused on clarity and conversion
  • Direct product links — but only when the deal is legit
  • Social platforms for connection and community
  • And the exact tools I use to build everything I talk about

This page is practical, real, and built with purpose. The goal? Help people launch something that’s truly theirs and make it stick.




Hobby Page

Survival and gear-focused — built only for Pinterest + organic search & banners on my Passion website.

i want to see how this brand will do on

No socials. No distractions. Just pins that spark interest, gear that performs, and content that quietly builds trust.

This one’s lean and simple.
It runs on strategy, consistency, and curiosity. All traffic is earned. And the goal? Bring in the kind of people who are looking, thinking, and ready to go deeper.

I post the same amount on all three:
2 pins a day, every week. No ads. All organic.

The Real Numbers

Here’s how each page is performing after 90 days (60 for the hobby page):

Passion Page

  • 472.82K impressions
  • 14.16K engagements
  • 534 outbound clicks
  • 2.9K saves
  • 172.65K total audience
  • 5.83K engaged audience

This one took off fast — it’s where I post deeper content about belief, truth, and mystery. Once I leaned into emotional pins, the saves exploded.

Business Page

  • 153.18K impressions
  • 2.97K engagements
  • 27 outbound clicks
  • 192 saves
  • 92.22K total audience
  • 2.28K engaged audience

Clean design, “free tip” scroll posts, and relatable side hustle content work here. Humor even landed a few top pins.

Hobby Page (60 Days In)
  • 2.82K impressions
  • 37 engagements
  • 3 outbound clicks
  • 2 saves
  • 1.45K total audience
  • 30 engaged audience

This is the slowest build — but it’s also the one that’s running without any other social media. Pure Pinterest + SEO + My passion Website And honestly? It’s starting to show life.

What’s Working (and What Surprised Me)

Take a scroll through the screenshots I shared — you’ll see each image is marked “Top Pins.”

Here’s the fun part...

It’s the old pins that perform the best.
The ones that felt quiet at first are now the ones pulling the most traffic. Pinterest is slow-cooked success. It needs time.

My top-performing pins by page:

Passion Page: Top Post

Business Page: Top Post Business Page:

Hobby Page: Top Post

What I’m Learning That Helps

  • Posting consistently (8 pins/week) is key
  • Scroll-style visuals win across all three
  • Emotional and useful pins outperform pure promotion
  • Saves are more important than likes — Pinterest boosts what people save
  • Old pins come back to life — give them time

Still Testing...

  • Can I grow the hobby page into conversions with no social push?
  • Which pins actually lead to affiliate clicks and blog traffic?
  • What funnel works best: Pinterest → blog or Product

Final Thought

I hope this post helps someone out there see the potential Pinterest has because it’s way more powerful than it looks at first.

Just don’t expect instant returns.

Time is the secret ingredient.
Let your pins breathe, build saves, and quietly rise.

I’ve seen it now and I’m just getting started.

Let’s Chat What Are YOU Seeing on Pinterest?

  • Are your old pins outperforming your new ones too?
  • What kind of pins perform in your niche tips, emotion, products?
  • Have you cracked the save-to-click formula yet?

👇 Drop a comment. Let’s figure this out together.

Stay wild,
Shawn

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Recent Comments

16

You always break everything down into easy to follow and understand sections. My next goa after getting more comfortable with WordPress is to learn everything I can about Pinterest.

1

Thanks JarieLyn, I really appreciate that! Funny thing is, I don’t usually start out with it all broken down like that but boom, it just clicks mid-way through and helps me explain (and understand) things better myself. You know the old saying, “You never know unless you try.” I think that fits everything we’re doing here.

2

Shawn, love the way you broke this down—especially the “let your pins breathe” philosophy. It’s refreshing to see someone not pushing the daily pin factory narrative. I’ve experimented with both the “batch and blast” approach (20+ pins at once) and the slow, steady rhythm you’re describing. There’s definitely something to be said for quality and patience over sheer quantity, especially if you want those pins to build real traction.

That said, my own Pinterest stats are still on the modest side, so I haven’t seen that surge in old pin performance (yet!). Most of my pins bring in small numbers, but your results are making me rethink my approach to consistency and patience. Maybe slow growth is the reality check a lot of us need to hear.

A few questions I’m genuinely curious about:

• You mention scroll-style visuals win for you—when you say “scroll-style,” are you referring to long, vertical pins with multiple tips, step-by-step graphics, or something else?
• Also, do you stick with one consistent pin design for each brand, or do you like to mix it up and test different visual styles?
• Have you ever been tempted to ramp up your pinning frequency, or do you think 8 pins a week is truly the sweet spot?
• When a pin just doesn’t perform, do you leave it as-is, rework it, or move on?
• For your hobby page, are you planning to keep things 100% organic, or experiment with group boards/Tailwind to see if that changes the growth curve?
• Any practical tips for actually tracking which pins drive conversions (not just clicks or saves, but real action)?

Thanks for sharing your real stats and strategy—super valuable to see what’s actually working, not just the Pinterest “hacks” you see everywhere.

Sonia

2

Hey Sonia, thanks really appreciate your comment. I’ve been using that scroll-style format a lot on Facebook and it works great, so when I build a pin, I just make a Pinterest-sized version of the same vibe, but shorter and tighter.

I don’t break the text up into slides like on Facebook I just stack it vertically in one long pin. Here’s a quick example I used for my library page:

“Ever wondered why every culture has a wild man legend?
What if they weren’t just stories?
Here’s the proof I’ve found and the books I’ve written to explore it.”
[Image: Bigfoot in a forest library]
Then it links straight to my library page.

I mix up styles based on the brand my passion page is more belief-driven and warm, while the affiliate page leans more into bold hooks and questions.

I’ve thought about ramping up my pinning, but honestly, 8 pins a week across all my brands has been the sweet spot. It keeps me consistent without burning out or posting just to post.

If a pin doesn’t perform, I leave it alone. Sometimes they just need time. In fact, I’ve got pins I made 3 months ago that I thought were total flops but I left them and moved on. One of my top-performing pins right now, sitting at 8K views, is one I made when I was just starting out. You never know what’s going to hit.

For my hobby page, I’m still running it 100% organic no Tailwind, no group boards yet. I want to see how far it can go just with solid pins and structure.

For tracking, I use Pretty Links with custom tags so I know exactly which pins are driving real actions, not just clicks or saves. It’s basic but super helpful.

Still learning every week, but slow growth with real traction has been the best path for me.
Appreciate the questions and chatting with people who are really experimenting and testing things for themselves.
Shawn

2

Thanks for the detailed reply, Shawn! That makes a lot of sense—the scroll-style format in one long pin is a clever way to keep things cohesive without overcomplicating the design. Interesting how you adapt the vibe for each brand, too.

It’s reassuring to hear you’ve had pins take off months after posting, even the ones you almost wrote off. The patience part is still the hardest for me, but I’m definitely taking notes from your approach.

Appreciate the tip about Pretty Links and custom tags for tracking. That’s exactly the kind of no-nonsense solution I’ve been looking for.

Sounds like you’ve found a sustainable groove. Looking forward to seeing how your hobby page does with the all-organic approach!

Sonia

1

Hey Sonia,
Thanks so much! Yeah, letting old pins breathe has surprised me more than once, I made early on just hit 8k after months of nothing. The scroll-style keeps things clean and simple, and Pretty Links with tags really helped me track what’s working. Glad it helped!
Shawn

2

Thanks for posting this Shawn. I'm interested in Pinterest, but I struggled to find the visual medium to share during the times I have sat down to brainstorm about it. After reading your post it gave me the idea to try Pinterest as a way to funnel users to my Youtube channel. Do you use a tool to backlog and auto-post your content?

2

Thanks Jeramy, I appreciate that. I totally get what you mean, I felt the same way at first, trying to figure out what kind of visuals to post. I really enjoy using Pinterest now. It’s become a solid funnel for me, and honestly, I haven’t even scratched the surface of everything it can offer, but I will in good time. I just use their built-in scheduler when I have content lined up, but most days I post manually around peak engagement. Simple visuals, real captions, and just guiding people where I want them to go it works.

Sounds like a great move using it to drive traffic to your YouTube channel. Let me know how it goes.
Thanks,Shawn

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Ok

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Ok

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