Million Dollar Tip for your Online Business!

bysharonn

1K followers

Updated 10 years ago

Dig your own “well”

Guys do some research daily basis and find new ways to promote or build your business.

Read Daily,Educate yourself

Depend on nobody or anything for traffic

What do you do when Google or Facebook abandoned you? What happen if you are purely depending on Google SEO and Google changed it's algorithm? What if Facebook does not approve your Ad or blocked your site?

Find your own unique ways to get traffic to your blog or website. Traffic is virtually unlimited because there are more than 2 billion people use internet.so you can reach 2 billion people via your website.

Internet is powered by Advertising. Focus on Advertising.

Remember In traffic either you got to pay with your time or with your money!

Position your business to work with the system, not against the system (Internet is built on advertising)

Don’t use any black hat techniques.

Follow and work according to the Big giant’s (Google, Facebook, yahoo etc) rules and regulations

Master paid marketing and media buying.

Along the way master the media buying. Media buys can be divided in to 3 categories

1.Direct buy

Great for starters (ability to start small).you can go directly to the owner of the website to buy Ad space (no middle man).In this level Prices are much cheaper for banner inventory. Try to build relationship with site owner its worth in your future business deals. You can negotiate exclusive deals such pop up ads even email drops!!!

Finding Publishers for Direct Buys

Search “keyword+blog” or go directly to the publisher from intermediary. And before you buy, you should do research site to make sure it gets a lot of unique (fresh) visitors.

2.Intermediate buy

Awesome for beginners and seasoned marketers. These are small ad networks that connect publishers with advertisers. Intermediate Buys are 20% expensive than direct buys, and these are 100% self-serve platforms. Advertisers with small budgets can buy ads at fixed monthly or CMP (cost per thousand impressions) rates, and even CPC. In intermediate buys you will know exactly where your banners are placed. This is great for research for potential direct buys.

Some Intermediate Networks

WAMNetwork

Exoclick

buyAds

BuysellAds

Adonion

3.Network buy

Basically you buy banner space across thousands of different websites. Big Network buys has the potential to reach million visitors. But be careful this method is not for the beginners, if you don’t know what you are doing then you could lose your shirt too. This is where many marketers start, but it is big mistake. First you must work through Direct and intermediate buys, after you get positive ROI (Return on Investment) you can move to this level.

Before you Buy Network Buys

You typically need to sign an IO (Insertion order /Contract)

Make sure you have an “out clause”-Network buys are expensive so if you don’t see a ROI then then you have the ability to cancel the order therefore you don’t have to pay for the remaining promotion.

Make billing off of your ad server’s numbers (your tracking)

You have to set up your own tracking and pay them according to your tracking information. You must tell the Network buy agency that you want to track your unique not impressions so they will understand it. Then you can give access to the Network buying agency.so they will charge you according to your stats.

Network Buy Warnings

Major risk of a big loss-if you don’t know what you are doing, then it’s dangerous

You don’t get lots of info on which sites your ads running

Takes lot of time to optimize

This is GOLD MINE, if you know your numbers and have converting funnel

Here are some Network Buy Networks

Pulse360

Chitika

BlogAds

Doubleclick

CPXinteractive

Adversal