My Content Guidelines for Writing Naturally on Social Media

bysaiyaara

96 followers

2 weeks ago

As I have said many times in my post, I spend time on social media, and my main focus is usually content writing in social media marketing, Overtime, I have developed a set of personal guidelines I follow to keep my writing natural, human and free from that over-polished , LLM style tone.

This isn't a rulebook, it's a filter.

If a piece of content that passes these checks, I publish it.

It sounds like a person, not a process.

Before anything goes live, I ask myself one simple question: Would I say this out loud to someone?

If the answer is no, then I would have to rewrite it. I avoid this by:

• Overly formal phrasing.
• Generic transitions.
• Explaining things just to sound thorough.

Social media writing works best when it feels conversational , not instructional.

Write to one person, not everyone.

I never write for the audience. I write for the one reader who is scrolling, slightly distracted, and deciding in seconds whether this is worth their attention.

This keeps my writing:

• Clear instead of broad.
• Direct insteas of diluted.
• Personal without being emotional.

When content tries to please everyone. It connects with no one.

Drop the filter, keep the point.

If a sentence doesn't move the idea forward, it doesn't long. I cut:

• Repeated ideas.
• Decorative adjectives.
• Force balance ("on the one hand , on the other hand").

Clarity creates confidence . Concision creates trust.

Respect the platform's rhythm.

Every platform has it's own language and pacing. I pay attention to how people actually communicate there before I write.

That means:

• Shorter sentences where attention is low.
• White space where scrolling is fast.
• Letting good ideas land without over-explaining.

Good social media writing feels native , not imported.

Use AI as the support, not the voice

I don’t avoid AI, but I don’t let it speak for me.

If I use it, it’s for:

• Structuring thoughts
• Breaking blocks
• Clarifying ideas

The final voice is always mine.
If it sounds too balanced, too perfect, or too safe, I rewrite it.

Let Imperfection Stay (When It’s Honest)

Not every sentence needs to be polished smooth.

Sometimes a slightly rough edge:

• Feels more real
• Builds more trust
• Signals presence

I allow pauses. I allow simplicity. I allow restraint.

That’s often where connection lives.

Write With Intention, Not Urgency

I don’t post just to post.

Every piece of content should do at least one thing:

• Clarify an idea
• Reinforce a perspective
• Build familiarity
• Strengthen trust

If it does none of those, it can wait.

Final Note

Social media marketing doesn’t need louder writing. It needs clearer thinking and more human voices.

These guidelines help me stay grounded, natural, and intentional as a content writer. They remind me that sounding real will always outperform sounding impressive.

In a feed full of generated perfection, presence is the advantage.