What Do Bounce Rates Mean For Your Website

Last Update: August 11, 2019

Bounce Rates Good Or Bad


Hi Folks

A couple of members asked me why was their bounce rate so high, and how could they get it down to an acceptable level.

I pointed them towards a blog I published sometime ago, which was basically telling them, When is a high bounce rate a good bounce rate?

Are These Bounce Good Or Bad




Bearing in mind that according to most marketing experts the ideal bounce rate is somewhere between 20 and 50, as you can see from my four graphics mine are somewhere in that area. The bounce rate for July was exceptionally low and that was a great month for me.

Does a low bounce rate have any bearing on the amount of money you make or is there some other reason? I believe it was down to the great content I was publishing on a regular basis that month.

But what happened in June I asked myself? Well I had a break from that site that month and didn't publish anything for three weeks while I was working on another one.

What I'm asking the members who read this blog is. Do you think my bounce rates for this particular site is an acceptable level or not?

How does mine compare to your own, and what would be your reply to those two members be?

All opinions and suggestions for the other readers of this blog are very welcome.

Have a great day folks and be successful.

Robert Allan

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MickeyDJ Premium
Hi Robert, I'm at the other end of the spectrum. My bounce rates are typically between 86% and sometimes 98%. But I put that down to content. My pages (I don't do posts) are typically around 6,000 to 8,000 words and answer a common question with All the info needed. I might have 12 sub headings where other sites would write 12 separate posts with click here to find part two to your answer etc. Which to me is just delaying a reader and manipulating a result. I personally work on the basis that Google wants a one stop shop with all the relevant data on one page for that query. I do sometimes have a long visit time on page. But I'm often thinking my 55page site would be 300 pages by my competitors standards and would it get more traffic, I just don't know.
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Robert-A Premium
Hi Michael and why do you think its down to your content?
Is your content really that bad and if so why are you continuing to publish it?

Nothing wrong in publishing long articles but why not have 3 or 4 articles of 2,000 words rather than one 6 to 8 thousand words.

It actually doesn't make sense to me simply because I write until I have nothing more to say on the subject and if thats 500 or 5,000 words then so be it.

I have to add that my articles always achieve a decent rank whatever their length.

I think you will have to re-think your strategy Michael.

Meantime, enjoy your Sunday.
Robert
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MickeyDJ Premium
Hi Robert,
Thank you for taking the time to reply. With regard to content, that's the million dollar question that I don't know the answer to. I'm told I have a very high bounce rate because I put everything in one article. For example if I was writing 'what is the best lure to catch bass in england' I would start with what is the concept of lure fishing for bass, then look at the pros and cons of lure fishing vs other options for bass, then look at where they are typically caught, then the best tides for catching them and what the lures are supposed to mimic, then what makes a good bass lure before finally offering up my evidenced view of the best lure to catch a bass. I have explained my full thought process to the reader but written 1500 words on each. Total 7500 words as one article. My bounce rate some days is 98% even tho on some days my av 'time on site' might be 20mins +. I'm told not to worry about bounce rates because other sites would split it into 5 pages with a next page tab at the bottom. Every time that it is clicked it would eliminate the 'bounce', but one page may get nearer the elusive page 1 on the big G. Sadly I don't know which is better so always value your opinion - particularly on how much bounce rates actually matter as some people seem to think they don't (I followed that view but am not sure)
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MickeyDJ Premium
I should just add as I understand it, a reader could be on your site for a whole hour, but then close it without clicking on another page and that count as a 'bounce' - so it's not necessarily the case that they didn't find what they were looking for?
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LuvKhattar Premium
Thanks for sharing this, that's very helpful.
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Robert-A Premium
Hope you took away something that will help you Luv.
Enjoy your Sunday.
Robert
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YejideS Premium
This is definitely a re read because you just introduce me to a subject matter that I never heard .
Very interesting and a must know to create a successful website

Thanks for sharing Robert Allen

Cheers
Yejide
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Robert-A Premium
No probs Yejide and thank you for reading.
Enjoy your day.
Robert
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lesabre Premium
Hi Robert,

Very informative. A great reference. Thank you for sharing.

Best wishes,
Michael
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Robert-A Premium
Hello Michael
I do my best to educate and hopefully you have taken something from the blogs that will help you with your own website.
Have a good one.
Robert
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lesabre Premium
Hi Robert,
I have a folder, named tutorials and I put all the post's I can learn from into it. There are quite a few of your posts there, and I refer to them from time to time.
Thank you.

Best wishes,
Michael
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Robert-A Premium
Thank you Michael and it is always best to save the information that you know will help you right now or somewhere down the line.
Every little helps and I have saved every Post/Page and Blog I have ever published simply because there is a whole lot of experience and knowledge gained from that experience within them.

Hope your Sunday is going well.
Robert
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mmussehl Premium
Just curious if you has any expert advice on how you keep YOUR bounce rate so low?
Michelle
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Robert-A Premium
Michelle, thank you for reading this blog and hopefully the one I gave the link to.

It really does boil down to your content.
Although, and to a certain degree you write for the search engines you are primarily writing for people.

This being so your articles don't have to be sooper dooper quality but they must be informative so that the people who are reading them stay on the page.

Give the information that brought them to your page in the first place because if you don't then they will leave and that WILL affect your Bounce rate.

Write for people Michelle and they will come back time after time to see what else you have to say.

Have a great Sunday and the week to come.
Robert
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mmussehl Premium
Thank you Robert. I am going to try a different writing style today on my very next article. I appreciate your feedback!
Michelle
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Robert-A Premium
Happy to help if and when I can.
Hope your Sunday is going well so far.
Robert
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